We often talk about best practices, but how are companies actually measuring their ABM programs and their business impact?
We teamed up with RevOps Squared to find out. We conducted a study of the ABM practices of 550 marketing professionals representing over 500 companies.
For the first time, we’ve tapped into the performance benchmarks that can serve as a foundation for planning, budgeting, and measuring the impact of account-based programs in 2021 and beyond.
Some of the study highlights include:
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