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Explore expert perspectives, trends, and best practices to accelerate your go-to-market impact.

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Announcing Demandbase Inaugural ‘Partner of the Year’ Awards

Introducing the Agentforce Prospecting Agent: Smarter, faster, more consistent prospecting in Salesforce

Celebrating Excellence in ABM: Meet the Winners of the 2025 ABM Vanguard Awards

Putting our customers first

The 4 outdated rules B2B marketers keep following (and how to break them)

Jessica Fewless

What is an AI customer journey and how to use it to enhance customer experience

Jonathan Costello

How to calculate ROI on marketing campaigns

Jonathan Costello

The New Revenue Team AI Playbook

B2B Retargeting: Strategies That Convert

Jonathan Costello

Demandbase + LeanData: Real-Time ABM at Scale

The Dawn of a New AI Era in B2B: Meeting GTM Teams Where They Want to Work

Umberto Milletti

B2B Buying Groups: The End of MQL-Centric Models

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