Your tech stack called, it wants to stop fighting you

Let’s be honest: you didn’t get into B2B SaaS marketing to become a professional CSV wrangler. Yet here you are, spending Tuesday mornings playing digital Tetris with contact lists while your brilliant campaign idea—the one that could actually move the pipeline needle—sits in your drafts folder collecting dust.

Here’s the plot twist: even your best campaign strategy can’t save you from garbage data. Target the wrong titles? Dead end. Email bounced addresses? Wasted budget. Route leads to the wrong rep? Sales stops trusting marketing. Bad data isn’t just annoying—it’s the silent pipeline killer lurking in every spreadsheet.

The good news? We just launched three integrations that deliver clean, actionable data exactly where you need it—automatically. No more manual syncs. No more stale audiences. No more soul-crushing data hygiene projects.

Let’s dive in.

1. Data integrity

Here’s a fun fact: 30% of your contact data goes stale every year. Job changes. Company acquisitions. Outdated titles. That “enterprise healthcare” list you’re so proud of? Half those contacts probably work somewhere else now.

Our native Data Integrity integration continuously enriches your HubSpot contacts and companies with Demandbase intelligence. Job titles stay current. Firmographics stay complete. Your segmentation actually works because it’s built on accurate information.

Build that ABM list in five minutes with confidence that you’re targeting real decision-makers, not ghost contacts from 2022. Personalize emails knowing company size and industry are correct. Route leads to the right rep because territory data isn’t a guessing game.

Clean data isn’t a project anymore—it’s just how your HubSpot works now. And clean data means campaigns that actually convert instead of bouncing into the void.

2. Reddit

Pop quiz: What’s worse than targeting the wrong audience? Targeting the right audience with the wrong message on the wrong platform.

Your technical buyers aren’t performing “professional” on LinkedIn—they’re solving real problems in r/devops, asking genuine questions in r/sysadmin, and sharing war stories in r/programming.

Now you can reach them there—with the same clean, account-based audiences you’re using everywhere else.

Push audiences directly from Demandbase to Reddit Ads Manager. Target developers at your high-intent accounts while they’re browsing communities where they actually engage. Coordinate multi-channel campaigns across LinkedIn, Google, and Reddit—all working from the same accurate account data, all updating automatically as buying signals change.

The magic: You’re reaching verified decision-makers at companies showing real intent, in contexts where they’re receptive to discovering solutions. That’s the trifecta of targeting accuracy, data quality, and channel relevance.

No wasted impressions on wrong titles. No budget blown on cold accounts. Just the right people, at the right accounts, in the right mindset.

3. Integrate

Here’s marketing’s dirtiest secret: by the time you’ve exported that target account list for your demand gen partner, it’s already outdated. Last month’s hot accounts cooled off. This week’s surging accounts aren’t included. Your conversion rates suffer, and you have no idea why.

Spoiler: It’s the stale data.

Our Integrate integration makes your campaigns impossibly smart. Push dynamic account lists based on real-time scoring and intent. As accounts heat up, they enter campaigns automatically. As they cool down, they exit. Your budget perpetually targets accounts showing actual buying signals—not whoever made the list three weeks ago.

Content syndication that targets accounts with intent scores above 75. Display ads focused on accounts actively researching your category. Webinar promotions sent to companies in active buying cycles.

All automatic. All current. All built on clean, scored data that actually predicts pipeline potential.

The part where everything changes

These integrations deliver something revolutionary: data quality that maintains itself and audiences that stay relevant without you becoming a full-time data operator.

Clean data flows automatically. Stale contacts get refreshed. Audiences update as buying signals change. You finally get to do the strategic marketing work you’re actually good at.

Because here’s the truth: brilliant campaigns built on bad data generate bad pipeline. But good campaigns built on great data? That’s how you hit quota.

Stop babysitting spreadsheets. Stop targeting yesterday’s accounts. Stop letting dirty data kill your conversion rates.

Your future self—the one building actual pipeline instead of cleaning contact records—will thank you.

Ready to stop fighting your data? Learn more about our integrations today
partners.demandbase.com/t/partners/integrations