2025 State of B2B Marketing Report: 1st Edition

B2B marketing is at a breaking point. You have the tools and the team, but something is holding you back. It’s not about adding more to your tech stack. It’s about making your stack work smarter.

Our new report, created with The Harris Poll, surveyed over 500 B2B marketing leaders to uncover what separates future-ready marketers from the rest. The findings are clear: growth comes from connecting your data, automating your workflows, and activating insights with confidence.

You’ll discover how to:

• Unify Your Data: See why disconnected data is the biggest killer of momentum and learn how to build a reliable, integrated data foundation that your entire team can trust.
• Activate Real Insights: Move beyond simply collecting data. Learn to activate predictive AI and automated processes to turn your existing tech stack into an insight-generating powerhouse.
• Streamline Campaign Management: Discover what B2B marketers are using to simplify workflows, reduce manual tasks, improve team coordination, and drive better campaign performance at scale.
• Measure What Matters: If you’re running a hybrid GTM strategy, you need metrics that can keep up. Get the framework for tracking both lead-level and account-level success to prove your full impact on revenue.

Get your copy to learn how to move from manual effort to forward momentum.

Highlighted Resource:

Building the Future of B2B Marketing with AI, Automation & Alignment

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