Putting our customers first

At Demandbase, our north star has always been our customers. That customer-first focus guides us in everything we do, every innovation we deliver, and every new program we launch. It’s all designed to help you succeed, grow, and lead in your industries, because when you thrive, we thrive.

This year, we’ve doubled down on our commitment to you, building new initiatives that empower our customers to achieve more while fostering collaboration, learning, and shared success.

I’m thrilled to share some of the strides we’ve made this year to put you first. Whether it’s launching programs that foster connection or creating tools that drive growth, here are some of the ways we’re ensuring you stay ahead.

Building connections through community

Earlier this year, we unveiled the GROWTH Community, a space designed exclusively for customers like you to come together, exchange best practices, and inspire one another. This community provides direct access to insights, actionable resources, and meaningful conversations with peers who share your challenges and aspirations. It’s not just a network; it’s a launchpad for groundbreaking ideas and collaboration.

Celebrating advocacy with you at the center

To amplify the voices of our incredible customers, we also introduced the Demandbase Advocacy Program (DAP). This program enables us to showcase the stories, achievements, and contributions of our customers. The DAP puts a well-deserved spotlight on the remarkable work you’ve been doing (specifically through thought leadership opportunities, exclusive events, and storytelling), while empowering others to follow your lead.

Expanding skills with Demandbase Academy AI course

Innovation thrives when knowledge expands. That’s why we’re proud to have launched a new Demandbase Academy AI course, built to equip you and your team with the tools and insights needed to harness the power of artificial intelligence in your marketing strategies. This course isn’t just about understanding AI; it’s about unlocking its full potential to drive smarter, data-driven decisions that benefit your prospects, customers, and overall business.

Recognizing excellence with the ABM Vanguard Awards

This year, we also introduced the first annual ABM Vanguard Awards, an opportunity to celebrate standout Demandbase customers who are driving measurable success, innovation, and collaboration through Account-Based Marketing. These awards spotlight our customers’ achievements while fostering community engagement and inspiring others to advance their ABM strategies. Winners will be recognized on stage next week at the NYC GO User Summit, and I can’t wait to share their amazing success stories with you.

Introducing the Demandbase Customer Advisory Board

Today, I’m excited to announce the launch of our Demandbase Customer Advisory Board (CAB). This initiative reflects a new level of collaboration between Demandbase and our customers. The CAB is designed to bring together some of the most influential and forward-thinking leaders in marketing and technology to guide our efforts, ensuring that your voices are not only heard but integrated into everything we do.

Our first CAB session kicks off on October 6th in New York City at our Demandbase GO NYC user summit, and we couldn’t be more excited about the impact this group will have. The CAB marks a critical step in strengthening the partnership between our team and the passionate, brilliant minds shaping the future of marketing today.

Meet the Members of the Demandbase Customer Advisory Board

I’d like to take a moment to thank and recognize the outstanding individuals who make up this year’s CAB. These leaders represent a diverse range of industries, perspectives, and expertise, and we’re honored to have their insights shape what’s next for Demandbase:

• Natalie Jackson, Director, Demand Generation, CBIZ
• Ranjun Chauhan, Global Head of ABM Marketing, Ingram Micro
• Maxwell Julius, Vice President, Channel Commercialization & Optimization, TransUnion
• Omar Al Sinjari, Senior Director of MarTech and Operations, Visa
• Kelly Santos, VP, Lifecycle Marketing & Business Development, Intelex
• Jeremy Schwartz, Sr. Manager, Global Lead Management and Strategy
• Kerri Vardon, Head of Marketing Operations AOD, Broadcom
• Jeff Shelton, Director of Marketing Operations, Guidewire Software Inc
• Jill Davy, Senior Manager of Marketing Technology & Operations, Actian
• Mick Bunten, Senior Marketing Manager, Global ABX, Workday
• Pascal Liebart, WW Data Center Marketing Director, AMD
• Oliver Lash-Williams, Senior Director, Demand & Acquisition, NTT Data

To our CAB members, thank you for sharing your expertise and perspectives to help us raise the bar for innovation and collaboration. Your partnership means the world to us.

Looking Ahead

Our focus is, has been, and always will be on creating value for our customers. The initiatives described above are just the beginning of what we’re building together. By fostering collaboration through the GROWTH Community, celebrating your success with the Advocacy Program, empowering your skills with our AI course, and gaining your invaluable insights through the Customer Advisory Board, the story we’re collectively writing this year is one of partnership, progress, and possibility.

I’d like to close by thanking you for trusting Demandbase to be a part of your success. Together, we’re not just navigating the challenges of today’s marketplace—we’re defining the shared future of B2B marketing and sales.