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Home | Resources | Turning marketing data into magic: How to use data-driven ABX to deliver great customer experiences

Turning marketing data into magic: How to use data-driven ABX to deliver great customer experiences

Only 27% of companies report they are fully satisfied with their ability to deliver truly personalized customer experiences using data collected across digital channels. This might be because, traditionally, B2B marketers have focused on data points that fail to bring the much needed personal touch to their communication. ABX promises a way to change that.

The right type of data can help you hyper-personalize the customer experience allowing you to reach your target buying teams, earn their trust, and build the relationships that lead to big deals.

Join us as we cover how to use data-driven ABX to deliver great customer experiences.

Speakers

Leanne Chescoe

Director, EMEA Field Marketing

Paul Gibson

SVP, EMEA Sales

Alex Olley

Co-Founder, Chief Revenue Officer, Reachdesk

Go London

April 14, 2026 — London & Virtual

Join us for a full day event designed for B2B marketing, sales, and revenue leaders who want to harness AI to stay ahead of change and lead the next era of go-to-market.