The 2025 ROI lab for marketers
Learn actionable strategies and tips on how to boost your marketing efforts, minimize waste, and accelerate growth.
Ready to elevate your marketing game? Whether you’re just starting with Demandbase or you’re already a seasoned pro, this exclusive customer lab is designed for you.
Check out these five dynamic sessions where fellow marketers share proven strategies, practical tips, and real-world insights to help you maximize your impact, cut through inefficiencies, and drive growth like never before.
Sessions
- New Year, New Strategies: Powering Up Your 2025 Advertising Efforts
- Unlocking Value with Advertising Metrics & Selectors
- Mastering the Revenue Playbook: Winning Strategies for Demand Gen, ABM, and Customer Marketing
- The ROI Report: Impactful Metrics for Program Measurement
- The Value-Based Blueprint: Prioritizing Outcomes with the Right Objectives and Measurement
New Year, New Strategies: Powering Up Your 2025 Advertising Efforts
Hannah Jordan, Director of Digital Marketing, Demandbase
Unlocking Value with Advertising Metrics & Selectors
Kirsten von der Wroge, Senior Product Marketing Manager, Advertising, Demandbase
Mastering the Revenue Playbook: Winning Strategies for Demand Gen, ABM, and Customer Marketing
Leanne Chescoe, EMEA Marketing Director, Demandbase
Stephanie Quinn, Senior Director, Global Campaigns + Digital Marketing, Demandbase
Cristy Ziegler, Director, North America ABM and Field Marketing, Demandbase
The ROI Report: Impactful Metrics for Program Measurement
Ashley Long, Director, GTM Operations and Forecasting, Demandbase
The Value-Based Blueprint: Prioritizing Outcomes with the Right Objectives and Measurement
Alexandra Jansen, Director of Data Analytics, Demandbase
Mandy Hummel, Sr. Manager, Strategy Team, Demandbase
Related content
Go London
April 14, 2026 — London & Virtual
Join us for a full day event designed for B2B marketing, sales, and revenue leaders who want to harness AI to stay ahead of change and lead the next era of go-to-market.
SAP Concur on prioritizing account actions to drive demand
February 10, 2026
See how SAP Concur uses personalization and account insights to prioritize the right actions, align teams, and drive more demand in 2026.
Quality vs quantity: Building B2B pipeline that converts
February 11, 2026
Learn how B2B teams move beyond lead volume to build high-quality pipeline that converts, using account scoring and in-market buying signals.
Campfire cocktails
February 12, 2026 — Virtual
Learn how to make two campfire cocktails while we toast to the future of orchestration and discover what marketing looks like when the engine does the heavy lifting.
We have updated our Privacy Notice. Please click here for details.