The 2025 ROI lab for marketers
Learn actionable strategies and tips on how to boost your marketing efforts, minimize waste, and accelerate growth.
Ready to elevate your marketing game? Whether you’re just starting with Demandbase or you’re already a seasoned pro, this exclusive customer lab is designed for you.
Check out these five dynamic sessions where fellow marketers share proven strategies, practical tips, and real-world insights to help you maximize your impact, cut through inefficiencies, and drive growth like never before.
Sessions
- New Year, New Strategies: Powering Up Your 2025 Advertising Efforts
- Unlocking Value with Advertising Metrics & Selectors
- Mastering the Revenue Playbook: Winning Strategies for Demand Gen, ABM, and Customer Marketing
- The ROI Report: Impactful Metrics for Program Measurement
- The Value-Based Blueprint: Prioritizing Outcomes with the Right Objectives and Measurement
New Year, New Strategies: Powering Up Your 2025 Advertising Efforts
Hannah Jordan, Director of Digital Marketing, Demandbase
Unlocking Value with Advertising Metrics & Selectors
Kirsten von der Wroge, Senior Product Marketing Manager, Advertising, Demandbase
Mastering the Revenue Playbook: Winning Strategies for Demand Gen, ABM, and Customer Marketing
Leanne Chescoe, EMEA Marketing Director, Demandbase
Stephanie Quinn, Senior Director, Global Campaigns + Digital Marketing, Demandbase
Cristy Ziegler, Director, North America ABM and Field Marketing, Demandbase
The ROI Report: Impactful Metrics for Program Measurement
Ashley Long, Director, GTM Operations and Forecasting, Demandbase
The Value-Based Blueprint: Prioritizing Outcomes with the Right Objectives and Measurement
Alexandra Jansen, Director of Data Analytics, Demandbase
Mandy Hummel, Sr. Manager, Strategy Team, Demandbase
Related content
Boardroom-ready AI for financial services marketing
March 31, 2026
How financial services leaders use disciplined, signal-led GTM to improve pipeline predictability and make board-ready revenue decisions.
Go London
April 14, 2026 — London & Virtual
Join us for a full day event designed for B2B marketing, sales, and revenue leaders who want to harness AI to stay ahead of change and lead the next era of go-to-market.
Zen & the art of digital marketing
February 26, 2026 — Virtual
Join us for a virtual workshop for modern digital marketers looking to step back, reset, and learn how to build smarter, more efficient strategies for the year ahead.
February customer office hours
February 27, 2026 — Virtual
Join our experts to learn strategies to get the most out of the platform for your sales team.
We have updated our Privacy Notice. Please click here for details.