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Home | Resources | How Snowflake unifies data to power hyper targeted enterprise ABM

How Snowflake unifies data to power hyper targeted enterprise ABM

Enterprise B2B organizations face the complex challenge of unifying data across multiple business units and product lines to drive effective sales and marketing strategies. Revenue leaders know that siloed information and fragmented account insights slow down decision-making and limit campaign effectiveness.

But a few world-class teams are decoupling these challenges to redefine modern ABM.

In this session, Snowflake will share how they’ve transformed data orchestration to create hyper-targeted campaigns with unprecedented speed and precision.

Here is what you will learn:

How Snowflake leverages Demandbase to de-anonymize data, gain a unified view of account activity, and quickly prioritize sales activities across global business units.
Snowflake’s playbook to activate internal CRM data with account intelligence tools to orchestrate hyper-intense 1:many campaigns across global buying centers, audiences, and product lines.
Early results from this new data and ABM strategy, including how Snowflake’s new approach drove global marketing and sales go-to-market alignment.

Watch on demand to see how leading enterprises are leveraging unified data to accelerate decision-making and achieve greater impact across their organizations.

Speakers

Casey Patterson

Director, NoAm ABM, Snowflake

Topher Stephenson

Director, Product Marketing, Demandbase

Go London

April 14, 2026 — London & Virtual

Join us for a full day event designed for B2B marketing, sales, and revenue leaders who want to harness AI to stay ahead of change and lead the next era of go-to-market.

Your pipeline is lying to you: How AI reveals the revenue you’re missing

February 24, 2026 — Virtual

Join us for an exclusive session, where we’ll dive deeper into these trends and hear how you can harness AI for smarter marketing in 2026.

Funnel to fork

February 26 - March 25, 2026

Funnel to Fork is a global dinner series for senior marketing leaders that explores account based marketing, buying groups, and revenue alignment across the funnel.

Zen & the art of digital marketing

February 26, 2026 — Virtual

Join us for a virtual workshop for modern digital marketers looking to step back, reset, and learn how to build smarter, more efficient strategies for the year ahead.

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