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Home | Resources | How Snowflake unifies data to power hyper targeted enterprise ABM

How Snowflake unifies data to power hyper targeted enterprise ABM

Enterprise B2B organizations face the complex challenge of unifying data across multiple business units and product lines to drive effective sales and marketing strategies. Revenue leaders know that siloed information and fragmented account insights slow down decision-making and limit campaign effectiveness.

But a few world-class teams are decoupling these challenges to redefine modern ABM.

In this session, Snowflake will share how they’ve transformed data orchestration to create hyper-targeted campaigns with unprecedented speed and precision.

Here is what you will learn:

How Snowflake leverages Demandbase to de-anonymize data, gain a unified view of account activity, and quickly prioritize sales activities across global business units.
Snowflake’s playbook to activate internal CRM data with account intelligence tools to orchestrate hyper-intense 1:many campaigns across global buying centers, audiences, and product lines.
Early results from this new data and ABM strategy, including how Snowflake’s new approach drove global marketing and sales go-to-market alignment.

Watch on demand to see how leading enterprises are leveraging unified data to accelerate decision-making and achieve greater impact across their organizations.

Speakers

Casey Patterson

Director, NoAm ABM, Snowflake

Topher Stephenson

Director, Product Marketing, Demandbase

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April 14, 2026 — London & Virtual

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Let’s connect at Forrester B2B Summit

April 26-29, 2026 — Phoenix, AZ

Turn buyer signals into pipeline impact with Demandbase at Forrester B2B Summit 2026. See how AI-driven GTM aligns teams and drives measurable revenue results.

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