Salesforce's strategic GTM playbook: Driving ABM success

Watch this illuminating session where Salesforce reveals how they transformed their GTM approach from broad market coverage to a highly targeted ABM powerhouse.

Learn how Salesforce evolved from broad market targeting to a focused ABM approach that delivers results. In this webinar we shared practical insights on:

• Identifying and activating the right target accounts
• Building effective multi-channel campaigns
• Aligning sales and marketing teams for better outcomes
• Selecting and leveraging the right tech stack
• Navigating common challenges and quick wins
• Plus, get a glimpse into how AI is reshaping the future of ABM.

Perfect for: Marketing and sales leaders looking to enhance their ABM strategy.