Salesforce's strategic GTM playbook: Driving ABM success
Watch this illuminating session where Salesforce reveals how they transformed their GTM approach from broad market coverage to a highly targeted ABM powerhouse.
Learn how Salesforce evolved from broad market targeting to a focused ABM approach that delivers results. In this webinar we shared practical insights on:
- Identifying and activating the right target accounts
- Building effective multi-channel campaigns
- Aligning sales and marketing teams for better outcomes
- Selecting and leveraging the right tech stack
- Navigating common challenges and quick wins
- Plus, get a glimpse into how AI is reshaping the future of ABM.
Perfect for: Marketing and sales leaders looking to enhance their ABM strategy.
Speakers
Nichan Najjarian
Audience Strategy and Architecture Lead, Salesforce
Makiko Nagakura
GTM Strategy & Solution Expert, Demandbase
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