Maximizing marketing efforts: Benefits of personalizing online experience
Personalize your client’s online experience and build more trust and value into every interaction, resulting in a faster time to investment.
Demandbase Director of Financial Services Product Marketing, Tara Quehl, is joined by Lee Zucker, Global Head of GTM & Revenue Strategy at Drift and Kate Marx, VP, Head of Digital Training and Transformation Program Management at State Street Global Advisors to discuss how to shift your marketing efforts towards a digital-first client experience.
Speakers
Tara Quehl
Director, Financial Services Product Marketing, Demandbase
Lee Zucker
Global Head of GTM & Revenue Strategy, Drift
Kate Marx
VP, Head of Digital Training and Transformation Program Management, State Street Global Advisors
Related content
Mastering Account Based AI
November 18, 2025 — VIRTUAL
Join B2B leaders to learn how AI is transforming account-based marketing and sales. Discover insights, trends, and strategies to win smarter with Demandbase.
Full Throttle GTM Atlanta: F1 Track Experience Nov 13th
November 13, 2025 — Atlanta
Join senior GTM leaders at Atlanta Motorsports Park for an exclusive supercar driving and networking experience. Request to attend now.
AI at work: from signals to revenue
November 20, 2025 — VIRTUAL
Join Demandbase experts Nov 20, 2025 to learn how AI surfaces key buying signals, aligns teams, and turns insights into revenue-driving pipeline.
Sip Happens
December 3, 2025 — VIRTUAL
Join our virtual gin tasting event on December 3rd, 2025, to learn lead qualification strategies for account-based marketing. Register by November 12th.
We have updated our Privacy Notice. Please click here for details.