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Home | Resources | Maximizing marketing efforts: Benefits of personalizing online experience

Maximizing marketing efforts: Benefits of personalizing online experience

Personalize your client’s online experience and build more trust and value into every interaction, resulting in a faster time to investment.

Demandbase Director of Financial Services Product Marketing, Tara Quehl, is joined by Lee Zucker, Global Head of GTM & Revenue Strategy at Drift and Kate Marx, VP, Head of Digital Training and Transformation Program Management at State Street Global Advisors to discuss how to shift your marketing efforts towards a digital-first client experience.

Speakers

Tara Quehl

Director, Financial Services Product Marketing, Demandbase

Lee Zucker

Global Head of GTM & Revenue Strategy, Drift

Kate Marx

VP, Head of Digital Training and Transformation Program Management, State Street Global Advisors

GO NYC

October 19-20, 2026 — Brooklyn, NY

Join the leaders redefining how buying groups are engaged, signals are activated, and pipeline is created in the age of AI.

Funnel to fork – London

July 1, 2026 — London, U.K.

An invitation-only London dinner for marketing leaders exploring buying group engagement, AI-driven personalisation, and modern GTM strategies for revenue growth.