Maximizing marketing efforts: Benefits of personalizing online experience
Personalize your client’s online experience and build more trust and value into every interaction, resulting in a faster time to investment.
Demandbase Director of Financial Services Product Marketing, Tara Quehl, is joined by Lee Zucker, Global Head of GTM & Revenue Strategy at Drift and Kate Marx, VP, Head of Digital Training and Transformation Program Management at State Street Global Advisors to discuss how to shift your marketing efforts towards a digital-first client experience.
Speakers
Tara Quehl
Director, Financial Services Product Marketing, Demandbase
Lee Zucker
Global Head of GTM & Revenue Strategy, Drift
Kate Marx
VP, Head of Digital Training and Transformation Program Management, State Street Global Advisors
Related content
GO NYC
October 19-20, 2026 — Brooklyn, NY
Join the leaders redefining how buying groups are engaged, signals are activated, and pipeline is created in the age of AI.
Dreamforce Reception
September 14, 2026 — San Francisco, CA
Join Demandbase to connect with B2B leaders and explore how better buyer signals, smarter account prioritization, and coordinated GTM execution can help turn intent into pipeline.
Making AI a growth driver, not just an efficiency tool
September 16, 2026
Join Demandbase to explore how leading marketing teams are using AI to drive measurable growth, prioritize the right opportunities, and turn buying signals into pipeline.
Funnel to fork – Minneapolis
September 16, 2026 — Minneapolis, MN
Join senior marketing leaders for an intimate dinner featuring candid conversations on AI, buying groups, account intelligence, and growth.
We have updated our Privacy Notice. Please click here for details.