Data Champions League: Winning Strategies for B2B Success

Explore the transformative power of data in the realm of B2B

From Hand-off to ‘Orchestrated Team:’ Using Data to Align Sales & Marketing

Traditional go-to-market (GTM) processes are built around the lead who is then passed like a baton from Marketing to Sales. But in every complex B2B deal, there are many buyers involved. You will learn more on:

how to partner on the GTM strategy
aligning teams using data
creating an orchestrated process to close more deals

5 Winning Data Plays for Revenue Growth

It’s time to work smarter, not harder, with your data! In this session, we’ll show you five ways you can apply data to laser-focus your efforts and drive more pipeline. You’ll hear real examples of GTM teams that have found success with harnessing the power of data and learn how to:

Create an ICP that is highly tailored to your company with custom data
Prioritize your ICP with technographics for better focus and spend
Maximize ROI with smarter segmentation in your campaigns
Capitalize on accounts that are in-market and showing intent
Tie accounts and contacts to website activities for precise targeting and reporting

Rethinking ABM: Why B2B Marketing Needs a Radical Reboot in 2025

January 22, 2025 — Virtual

As we step into 2025, it’s clear that B2B marketing is evolving rapidly, and account-based marketing (ABM) is at the forefront of this transformation. ABM will encompass all demand generation, making it imperative for organizations to scale account-based strategies across every aspect of B2B marketing. Join this interactive webinar with guest speaker Kelvin Gee, Principal…