Data champions league: Winning strategies for B2B success

From Hand-off to ‘Orchestrated Team:’ Using Data to Align Sales & Marketing

Traditional go-to-market (GTM) processes are built around the lead who is then passed like a baton from Marketing to Sales. But in every complex B2B deal, there are many buyers involved. You will learn more on:

• how to partner on the GTM strategy
• aligning teams using data
• creating an orchestrated process to close more deals

5 Winning Data Plays for Revenue Growth

It’s time to work smarter, not harder, with your data! In this session, we’ll show you five ways you can apply data to laser-focus your efforts and drive more pipeline. You’ll hear real examples of GTM teams that have found success with harnessing the power of data and learn how to:

• Create an ICP that is highly tailored to your company with custom data
• Prioritize your ICP with technographics for better focus and spend
• Maximize ROI with smarter segmentation in your campaigns
• Capitalize on accounts that are in-market and showing intent
• Tie accounts and contacts to website activities for precise targeting and reporting