How revops teams automate data & engagement for pipeline growth

RevOps is the engine that powers modern B2B growth, but many teams are still operating without the insights they need to drive real impact. In this workshop, we’ll unveil high-impact strategies that give sales and marketing an edge they’ve never had before. No fluff—just actionable tactics you can start using immediately to accelerate revenue activation.

TOPICS

• Marketing Campaign Engagement Scoring: Insights into scoring, engagement dates, and activating personas within marketing campaigns.
• Sales Activation Programs: Practical methods for aligning sales and marketing efforts during follow-ups.
• Data Management for Automation: Best practices for organizing account data to improve accuracy and usability across functions.