Demandbase

Getting past the lead

On-demand webinar


In today’s rapidly evolving marketing landscape, traditional lead generation tactics are becoming less effective at delivering high-value customers. Enter account-based strategy– a powerful approach that focuses on targeted engagement and personalized experiences for specific high-value accounts.

Watch this insightful webinar to learn how businesses identify, engage, and convert top-tier prospects into loyal customers.

This session is designed for marketing and sales professionals who are looking to enhance their ABM (Account-Based Marketing) efforts, align cross-functional teams, and ultimately drive revenue growth.

Related content

How financial services leaders use disciplined, signal-led GTM to improve pipeline predictability and make board-ready revenue decisions.

Go London

April 14, 2026 — London & Virtual

Join us for a full day event designed for B2B marketing, sales, and revenue leaders who want to harness AI to stay ahead of change and lead the next era of go-to-market.

Zen & the art of digital marketing

February 26, 2026 — Virtual

Join us for a virtual workshop for modern digital marketers looking to step back, reset, and learn how to build smarter, more efficient strategies for the year ahead.

February customer office hours

February 27, 2026 — Virtual

Join our experts to learn strategies to get the most out of the platform for your sales team.