Frost & Sullivan: How to structure budgets and teams for long-term growth
How do top-performing revenue leaders structure their budgets and organize their teams for sustainable growth?
Tough decisions need to be made – get the winning formula for optimizing your budget and team to ensure you are investing where it matters most for your organization’s goals.
This webinar, hosted by Frost & Sullivan Partner and VP, Roberta Gamble, interviews Tracy Kraft, VP of Revenue Marketing, Demandbase, to discuss how to plan for long-term growth.
Like this video? Check out the full 30-min webinar, Build an Invincible B2B Revenue Engine, which brings multiple thought leaders together to shed light on critical issues for B2B revenue leaders today.
Speakers
Roberta Gamble
Partner and VP, Frost & Sullivan
Tracy Kraft
VP of Revenue Marketing, Demandbase
Related content
Boardroom-ready AI for financial services marketing
March 31, 2026
How financial services leaders use disciplined, signal-led GTM to improve pipeline predictability and make board-ready revenue decisions.
Go London
April 14, 2026 — London & Virtual
Join us for a full day event designed for B2B marketing, sales, and revenue leaders who want to harness AI to stay ahead of change and lead the next era of go-to-market.
Your pipeline is lying to you: How AI reveals the revenue you’re missing
February 24, 2026 — Virtual
Join us for an exclusive session, where we’ll dive deeper into these trends and hear how you can harness AI for smarter marketing in 2026.
Funnel to fork
February 26 - March 25, 2026
Funnel to Fork is a global dinner series for senior marketing leaders that explores account based marketing, buying groups, and revenue alignment across the funnel.
We have updated our Privacy Notice. Please click here for details.