From hand-off to ‘orchestrated team’: The partnership between sales & marketing
On-demand webinar
Presented at the Demand Gen Summit Spring, 2023
Sales and marketing alignment can begin with a simple conversation, but achieving results requires aligning on key elements in the revenue lifecycle.
Traditional go-to-market (GTM) processes are built around the lead, who is then passed like a baton from Marketing to Sales. But in every complex B2B deal, there are many buyers involved: the decision-maker, the end user, the influencer, the CFO, and so on.
In order to close more deals, Sales and Marketing need to be partners and operate as a team by following an orchestrated process. They have distinctly different roles to play but they work together to pass the ball back and forth down the field to create and win new business and drive account growth.
Watch this session to hear from Revenue leaders at Demandbase on how they collaborate and align their teams to achieve greater revenue growth.
Speakers
Related content
Boardroom-ready AI for financial services marketing
March 31, 2026
How financial services leaders use disciplined, signal-led GTM to improve pipeline predictability and make board-ready revenue decisions.
Go London
April 14, 2026 — London & Virtual
Join us for a full day event designed for B2B marketing, sales, and revenue leaders who want to harness AI to stay ahead of change and lead the next era of go-to-market.
Your pipeline is lying to you: How AI reveals the revenue you’re missing
February 24, 2026 — Virtual
Join us for an exclusive session, where we’ll dive deeper into these trends and hear how you can harness AI for smarter marketing in 2026.
Funnel to fork
February 26 - March 25, 2026
Funnel to Fork is a global dinner series for senior marketing leaders that explores account based marketing, buying groups, and revenue alignment across the funnel.
We have updated our Privacy Notice. Please click here for details.