Winning together: Aligning sales & marketing
When sales and marketing clash, your bottom line takes a beating.
Misalignment isn’t just an annoyance – it’s a profit killer. With 60% of practitioners reporting financial hits from this misalignment, it’s time to get serious about a unified revenue playbook.
Join us for a discussion led by experts from Demandbase on how to sync your sales and marketing teams for maximum impact.
Key takeaways:
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Establishing shared metrics and KPIs to keep both teams laser-focused on revenue.
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Leveraging customer data to guide smart, revenue-boosting decisions.
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Kickstarting alignment and maintaining it throughout the buyer’s journey.
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Centralizing data within a unified tech stack accessible to all teams.
Speakers
Kelly Hopping
Demandbase
Sara Williams
Demandbase
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