Beyond the basics: Enhanced strategies for next-level advertising

In this actionable customer lab, Hannah Jordan, Senior Digital Marketing Manager at Demandbase, will share how to re-think your campaign audiences, employ an omnichannel approach, and measure the success of your efforts at every stage of the buying journey.

Watch the lab and learn how to:

• Create distinct differentiators for campaign audiences to optimize ad spend, refine messaging, and enhance user experience.
• Capture and nurture leads effectively with a multi-channel approach that includes display advertising, YouTube, LinkedIn, and Google ads.

• Leverage people-based advertising to target specific job functions and personas within accounts to increase ad relevance and engagement.
• Measure the effectiveness of your advertising campaigns across different stages of the buying journey, from brand awareness to retention.