Quality vs. quantity: Building B2B pipeline that converts

Date: February 11th, 2026
Time: 11am GMT

If your sales team says leads aren’t good enough, but marketing swears they’re delivering…this webinar is for you.

For years, B2B marketers have been pushed to drive more. More leads. More activity. More names. But in today’s complex buying cycles, volume-driven playbooks are breaking down. Without focusing on the right accounts, your funnel fills fast, but stalls fast, too.

In this session, we’ll dig into why high-volume tactics no longer work, and how today’s best marketing teams are shifting toward precision, buyer-context, and in-market signals.

What you’ll learn

• A proven framework for scoring and prioritising accounts
• How to spot early warning signs of low-quality pipeline
• The signals that separate “curious” accounts from truly “in-market” buyers

Don’t let low-quality pipeline drag down your revenue goals. Reserve your spot today and build pipeline that actually converts.