Beyond the Buzzwords: Making ABM and Intent Data Actually Work for Your Sales Team
Are you struggling to get your sales team on board with ABM and using intent data? Wolters Kluwer was too, but they found a solution and want to share their secrets with you.
Watch the recording as Wolters Kluwer will reveal how they moved past the buzzwords and implemented a practical, product-specific system that transformed global sales engagement into revenue.
Here is what you will learn:
- Steps to build a data-driven culture, create a feedback loop with sales, and use intent data to drive real revenue, not just reports.
- How to create a successful sales tool adoption strategy by identifying a dedicated champion and focusing on small, achievable wins.
- Key lessons they learned to pivot to their successful strategy today.
Related content
Close more deals: The workflow that transforms your sales cycle
January 14, 2026 — Webinar
Join top B2B experts to learn proven workflows that accelerate deal cycles with automation, engagement insights, and multithreaded outreach.
Navigating growth in a trust-based industry: How finserv marketers can stand out
January 21, 2026 — Virtual
Explore how Financial Services and FinTech organizations are evolving their go-to-market strategies.
We have updated our Privacy Notice. Please click here for details.