How to sync sales, marketing & data for account-based success

Account-based marketing works best when sales, marketing, and data are tightly aligned — yet many organizations still struggle to break down silos and coordinate efforts across these functions. This special research report, created in partnership with Demand Gen Report, reveals the biggest trends, challenges, and proven approaches that help teams work smarter and win bigger.

Inside, you’ll learn how to:

• Improve and maintain alignment between sales and marketing for complete target account coverage

• Harness advanced data analytics and smarter segmentation to deliver hyper-targeted engagement

• Overcome common barriers — from data integration to organizational buy-in and measurement

• Apply creative, high-impact content and engagement strategies within an ABM framework

In today’s complex B2B buying landscape, teams can’t afford disconnected systems or strategies. Aligning sales, marketing, and data lets you activate more relevant, coordinated, and measurable account-level engagement — accelerating pipeline, improving conversions, and increasing revenue predictability.