2025 State of ABM Report

In today’s competitive B2B landscape, marketing teams face increasing pressure to deliver qualified leads and drive revenue despite limited resources. That’s where Account-Based Marketing (ABM) comes in as the smart play. It helps companies zero in on the accounts that really matter and are most likely to become customers.

New research from Demand Gen Report (DGR) shows that a growing number of companies have implemented ABM strategies and report superior ROI compared to traditional marketing approaches. This report explores how your organization can leverage AI, hyper-personalization, and cross-functional alignment to maximize ABM success.

By downloading this report, you’ll learn:

• The key trends shaping ABM in 2025
• How to use AI to generate insights to help you engage clients more effectively and improve customer experience
• How to use new channels and formats to deliver personalized messages and
• The importance of metric and cross-functional alignment to guarantee success

Ready to transform your ABM program? Download the complete special report to discover more strategies for breaking through departmental silos and driving revenue results.