Kim Storin on the Do’s and Don’ts During Mergers and Acquisitions
ABM/ABX 07.09.2024

Kim Storin on the Do’s and Don’ts During Mergers and Acquisitions

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Tune in to join Kelly Hopping, CMO of Demandbase, and Kim Storin, CMO of Zayo Group, for a dynamic conversation on the do’s and don’ts during mergers and acquisitions. The conversation includes positive advice on the importance of starting with optimism and how to manage change. Don’t miss the opportunity to hear from these two experts as they recount their decades of experience and share advice for professionals at every stage of their career.

About the guest

Kimberly Storin has 20+ years of experience in enterprise technology and M&A integration with companies ranging from Fortune 50 to growth stage start-ups. As a fierce optimist and turn-around expert, she has rearchitected brand strategies, created new categories, designed organizations from the ground up, and built operational strategies that enabled businesses to exceed growth and synergy targets.

She was most recently the Chief Market Officer at RapidDeploy, driving go-to-market strategy, market positioning, and category creation, as well as building a high performing marketing team. Previously Kimberly led global marketing for IBM’s Cognitive Systems, helping enterprise clients understand and see the path for value-driven AI implementations from technology development to culture integration. Kimberly also led large-scale transformation and growth efforts at AMD and Dell and was in M&A at Deloitte Consulting. She has an MBA from the University of Southern California and a BBA from University of Texas at Austin. Kimberly’s combination of top consulting firm expertise and extensive M&A work within the mid cap and in the Fortune 500 means she is equipped to connect all the key elements needed for transformation success in sales, marketing, brand, and communications areas.

She has been a featured keynote speaker on the topic of transformation at events like Gartner Symposium, IBM Think, Women in Revenue, Empowered CMO, Women Impact Tech, and others. She has been a featured podcast guest on Forbes Futures in Focus, Talking Sense, SaaS Half Full, and The Marketer’s MBA. In 2016, Kimberly was a finalist for the Austin 40 Under 40 Awards and one of AdAge’s 40 Under 40 in Marketing & Advertising. A seasoned non-profit board member, she is currently leading the Austin chapter of Women in Revenue and is the chair elect for The Women’s Fund at Austin Community Foundation, working on creative solutions to solve the equality and economic gap locally.

Connect with Kim on LinkedIn

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Kelly Hopping

Chief Marketing Officer, Demandbase

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