Anne Baker on Partner Marketing in Niche Industries

About the guest

As CMO, Anne Baker heads Adaptiva’s marketing initiatives worldwide, leading growth programs and driving market awareness of the company’s autonomous endpoint management products. She brings to the company more than 25 years of technology marketing experience at high-growth companies. During her career, she was head of worldwide partner programs at multibillion-dollar analytics and AI company Teradata where she drove go-to-market activities with AWS, Google, and Microsoft as well as the hundreds of partners in the Teradata ecosystem. As general manager of partner marketing at the AI-powered contract intelligence company Icertis, she led the global partner marketing team that spearheaded co-marketing campaigns with companies including Accenture, Adobe, Deloitte, Microsoft, and SAP. Anne also was founder and president of Blue Creek Marketing and held positions at Action Engine, Marconi, and Accenture.

Anne’s work has earned her numerous campaign and partner of the year awards and recognition as one of the “100 Top Women in Seattle Technology” by the Puget Sound Business Journal. She holds a mechanical engineering degree from Cornell University and an MBA from Seattle University.

Anne is an enthusiast of all things related to marketing, media, and mashed potatoes (not necessarily in that order). She spends an inordinate amount of her time at children’s sporting activities.