Elevate your ABM strategy: insights from SaaStr 2025
Insights you can see. Pipeline you can trust. Level up your ABM strategy.
The Future of Sales Engagement: Driving Pipeline in an AI-Powered GTM World
Speakers: Gabe Rogol, Demandbase & Arym Diamond, AWS
In today’s complex B2B landscape, GTM teams face a growing challenge: how to effectively leverage AI when long sales cycles, large buying groups, and siloed functions are the norm. In this session, Gabe Rogol and Arym Diamond unpacked the fragmentation happening across sales, marketing, ops, and CS—and why it’s creating confusion, not clarity, in AI adoption.
They explored how GTM leaders can avoid repeating the mistakes of past automation waves by creating a unified AI strategy across data, agent collaboration, and human touch. From aligning agents around the customer journey to redefining the role of humans in AI-powered GTM, this session offered a pragmatic roadmap for driving pipeline with purpose—not chaos—in an AI-driven future.
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