Lunch & learn: The marketing & sales playbook for 2026

Date: 19th March, 2026
Time: 12:00pm – 2:00pm GMT
Location: Sticks n Sushi, Canary Wharf, London

B2B buying has changed again. This year winning GTM teams won’t be the ones doing more activities. They’ll be the ones orchestrating smarter, aligning marketing and sales around revenue and using AI to act at the right time with the right message.

Join us for a practical lunch & learn designed for B2B marketing and sales leaders navigating what’s next.

Why attend?

In this lunch & learn, we’ll break down:

• How the modern B2B buyer is really making decisions and where GTM teams lose them
• Why revenue (not leads) must be the shared North Star for marketing and sales in 2026
• Where AI actually creates GTM leverage (and where it doesn’t)
• How top teams are orchestrating marketing + sales plays across the full buyer journey

This session is ideal for:

• Demand Gen, RevOps, ABM and GTM leaders

Agenda:

• The 2026 buyer reality check
• Revenue-first GTM: What changes for marketing & sales
• AI’s real role in the 2026 playbook
• Orchestrating the buyer across teams & channels

Sponsored by