The B2B marketing & sales orchestration playbook

Orchestration helps marketing and sales teams work together more effectively — freeing you from manual tasks and enabling smarter, coordinated actions throughout the buyer journey. This playbook shows you how to use orchestration to accelerate sales, scale ABX campaigns, and improve overall revenue performance.

Inside, you’ll learn:

• How marketing and sales can work together to sell more effectively

• How to quickly set up Audiences and Automations with orchestration

• Best practices and 20 pre-built orchestration plays you can use right away

Marketing automation alone can only take you so far. Orchestration unites revenue teams and connects touchpoints across channels — helping you deliver personalized experiences, move accounts forward, and increase pipeline velocity. This playbook gives you the frameworks and examples to scale those efforts without building every campaign from scratch.