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Home | Resources | How Demandbase Buying Groups will change the game

How Demandbase Buying Groups will change the game

Leads are too narrow. Accounts are too broad. Buying Groups are just right.

B2B buying decisions aren’t made by individuals or entire accounts—they’re made by buying groups. In this ebook, you’ll learn how Demandbase Buying Group AI helps revenue teams move beyond lead- and account-level guesswork to focus on real buying decisions by:

Identifying buying group members across first- and third-party data
Automatically building and updating persona-based buying groups with AI
Tracking buying group engagement and uncovering multithreading gaps
Enabling faster action with AI-powered insights for sales and marketing

Discover why buying groups are the next evolution of go-to-market strategy—and how Demandbase delivers the precision needed to win more deals at scale.