You can’t be account-based when your systems aren’t. Traditional marketing and sales technologies are lead-based and critical data is often spread across disparate systems making it impossible to connect the dots and understand how your target accounts are engaging on and off your website. That’s why it’s critical for an account-based platform to help align sales and marketing around a common dataset and a shared view of intent and engagement.
Demandbase’s embedded account data platform supports modern B2B organizations making the transition to best-in-class by unlocking data and insights across departments and precisely targeting audiences based on predictive analytics, persona, CRM data, behavioral history, intent, journey stage, technographics, and more.
Combine siloed marketing and sales data with proprietary 3rd party data to create a single view of accounts and key personas.
Get the industry’s most complete solution to match leads to accounts (L2A).
Identify target accounts when they visit your website or consume content offsite.
Use Selectors to precisely segment accounts and define target audiences for personalized campaigns.
Deliver transparent insights on account engagement and progression.