You’ve got ABM and GTM questions. We’ve got answers.

Learn how intent-based marketing boosts ROI by cutting waste, speeding sales cycles, and aligning GTM teams. See metrics, attribution tips, and benchmarks.

Learn how intent-based marketing works for B2B: sources of buyer intent data, scoring, personalization, ABM alignment, and step-by-step implementation.

Learn the top 9 intent-based marketing best practices—from aligning signals to funnel stages to AI-powered scoring—to convert in-market accounts faster.

Learn how intent-based marketing works for B2B: sources of buyer intent data, scoring, personalization, ABM alignment, and step-by-step implementation.

Learn how to implement revenue orchestration for B2B growth. Align your sales, marketing and ops teams with this modern framework.

Learn the different types of intent signals and how to apply them in your B2B marketing strategy.

Frequently asked questions about the Demandbase Marketplace and Developer Portal. Learn how to connect, build, and grow your tech ecosystem.

Discover how AI agents transform businesses. Learn about their benefits and applications in sales, marketing, and beyond to drive efficiency and growth.

Learn how we are uniquely positioned to address Chrome’s 3rd-party cookie deprecation.

Learn about the difference between ABM and ABX and how both can help you go-to-market smarter.

Learn how display advertising can benefit B2B advertising strategies, and how to include ABM advertising and account-based advertising into your digital mix.

B2B Buying Groups are what’s next for ABM and sales teams. Learn what buying groups are and how to use them to target B2B buying committees.