Account-Based Marketing for Sales
Playbook

Despite its name, account-based marketing is not only for marketing teams. The sales team is an integral part of ABM success. We’ve put together all the best practices and how-to’s on what it takes to be a world-class sales organization.

Learn how to go from a reactive, lead-based model into a proactive, engagement savvy, account-based model.

Discover how to leverage technology and data insights to prioritize and personalize your outreach to your target accounts.

In this playbook you’ll learn:

• The state of ABM for sales
• The anatomy of a target account
• Target account research & outbound best practices
• How to leverage marketing insights and intent data
• What it takes to manage and cultivate a winning sales culture