Despite its name, account-based marketing is not only for marketing teams. The sales team is an integral part of ABM success. We’ve put together all the best practices and how-to’s on what it takes to be a world-class sales organization.
Learn how to go from a reactive, lead-based model into a proactive, engagement savvy, account-based model.
Discover how to leverage technology and data insights to prioritize and personalize your outreach to your target accounts.
In this playbook you’ll learn: