The ABM for Sales Playbook

Actionable ideas for cracking your top accounts.

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Despite its name, account-based marketing is not only for marketing teams. The sales team is an integral part of ABM success. We’ve put together all the best practices and how-to’s on what it takes to be a world-class sales organization.

Learn how to go from a reactive, lead-based model into a proactive, engagement savvy, account-based model.

Discover how to leverage technology and data insights to prioritize and personalize your outreach to your target accounts.

  • The state of ABM for sales
  • The anatomy of a target account
  • Target account research & outbound best practices
  • How to leverage marketing insights and intent data
  • What it takes to manage and cultivate a winning sales culture