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Which dog breed are you based on your Marketing specialty?

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November 4, 2021

5 mins read

Which dog breed are you based on your Marketing specialty

Which dog breed are you based on your Marketing specialty?

There’s always a certain nostalgia that washes over us once Halloween passes where we get to think about all the fun costumes we saw out and about from the trick-or-treaters, and maybe even start planning our outfits for the following year. In our case, we never take our foot off the gas when it comes to looking ahead and getting the creative juices flowing, and we have an idea that might just make it an extra special occasion next time you decide to dress up: which dog breed would you be based on your Marketing specialty?

We all love dogs, and we all love Marketing, so what better way to bring our best spirit forward than by running a quick self-check? Find out which dog breed we would be based on our current roles or skill sets:

There were a LOT of personality traits and dog breeds to choose from when we were putting this list together, so we focused on highlighting the most consistent ones across the board (and because we don’t like to play favorites when it comes to dogs, we will also give you additional choices in case you don’t feel represented by the breed on the graphic).

So, how do these breed/trait/specialty crossovers stack up?

  • Email Marketer: This role or specialty is dedicated to ideating and creating original content that will engage customers through email. Your task is not an easy one, especially given the amount of clutter that finds its way to our inboxes on a daily basis, the spam filters many personal and business accounts have set up, and the competition between subject lines with an extremely limited chance to catch the attention of the reader. The job requires humans to be inquisitive, hardworking, and orderly, traits that are most often associated with breeds like the Boston Terrier, Pekingese, and Shih Tzu.


  • Market Researcher: These individuals or teams are dedicated to collecting information about prospects/customers and studying the data on existing Sales trends, products, and services, in order to develop future Marketing plans and campaign strategies. They develop reports to build a case around a specific approach, and as such, they are known to be truth-seeking, insightful leaders, and are unafraid to challenge the status quo based on their findings. As for an animal counterpart, you are most likely to find these same traits in Labrador Retrievers, Maltese, and a few of the Tibetan breeds.
  • Inbound Marketer: While a lot of the Marketing trends in the past have been all about approaching prospects directly, recent Marketing research has revealed that a lot of buyers dislike the buying process (especially when they’re not approached at the right time) and would rather study the market options on their own. Inbound Marketers have the distinct challenge of designing content that is less aggressive in tone to attract prospects and convert them into leads. This approach should be peaceful, easy-going, and non-confrontational, as it’s designed to give results over a period of time, basically leaving bread crumbs for prospects to find and follow. The Spaniel and Retriever family breeds are all suitable matches here.
  • Content Marketer: Content Marketers have a hefty responsibility in the planning and creation of content that provides substantial value to readers. This facet of your Marketing team is in charge of an extremely calculated, targeted effort to establish a relationship of trust and credibility so that prospects – based on the value they have drawn from the content they see coming from this vendor – become interested in acquiring their solution/service. This job requires substantial creativity, originality, and a strong sense of direction in order to connect with multiple audiences. The dog breed equivalent for this job would be the English Bulldog, the Australian Shepherd, and even a Border Collie.
  • SEO/SEM Specialist: If your company’s website appears within the first few Google search pages, you can thank your SEO/SEM strategist for that. The inner workings of the Google algorithm are not just a mystery to most, but they’re also ever-changing. This creates an environment where intellectual, investigative, and thoughtful individuals are highly sought-after. Dog breeds that display some of these same traits are Greyhounds, Chow Chows, and Terriers.
  • Marketing Intern: Interns across all industries and departments tend to be extremely excited to learn, eager to take part in projects, and add a lot to their teams with the often multi-faceted support they’re asked to provide. They’re known for being helpful, giving, and being doers, as are German Shepherds, Belgian Sheepdogs, and Bolognese.
  • Social Media Marketer: How crazy is it that this job title didn’t even exist 10 years ago? It’s honestly shocking, but the reality is that this role has been created and defined extremely recently. Although at first some companies were slow to adopt this position officially, you’d be hard-pressed to find a company of any size without social media presence these days. Starting with the fact that most social media Marketers are part of the newest generations to join the workforce, they also tend to be ambitious, social, and adaptable – something that can also be said about Basset Hounds, Foxhounds, and Beagles.
  • GDPR Czar: Although social media Marketers seem to bring the freshest blood to most teams, they’re not really the newest kid on the block when it comes to their introduction to the organizational chart. As web-surfing increased with the rise of the Industry 4.0 era, so too did concerns for data privacy and security. As of 2016, websites and companies have had to adopt measures for how to store and track customer data, and Marketing teams have had to rethink their strategies to fit these new guidelines. Those in charge of GDPR regulations understand all too well the need for trust, security-orientation, and even loyalty, which is why they find themselves represented in Pugs, Siberian Huskies, or Chinooks.

As a Marketer, how do you feel this assessment identifies your top skills/traits? Do you think your doggie counterpart accurately represents you? We hope you enjoyed thinking of yourself and your canine companions in a new light, and if we helped you find your next Halloween or carnival costume, that’s pretty pawsome!

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Kathy Capeluto

Content Marketer, Demandbase

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