Meet our ads team: The people who help your ads perform

If you’ve ever wondered what makes Demandbase advertising feel smarter, faster, and a lot more human, meet the crew responsible for it. Our ads team pairs deep platform expertise with obsessive customer care, from audience strategy and brand safety to creative personalization and the day‑to‑day optimizations that turn ad dollars into pipeline.

Get to know five of our experts and steal a few of their favorite tips.

Kendall Brown, advertising account director

“I help our customers be successful with our solutions—making sure they get the most from the investment and acting as a true partner.”

Why Kendall’s role matters

Kendall manages the full advertising partnership with customers: commercials, contracts, and (most importantly) consultative strategy. She helps them translate business goals into measurable ad success.

What Kendall wants you to know about ads

Success isn’t just about MQLs. Great B2B advertising influences buying groups, pipeline, and revenue, even when the conversion happens later or offline. Hidden buyers (often senior leaders) won’t always fill out a form, but they’re doing the research. Target the whole buying group, not just known leads.

Try this pro tip

Use Demandbase’s dynamic audience tools to get hyper-specific. Combine intent, engagement, and CRM data to segment by stage and recency, like “prospects in stage 3 opportunities who’ve visited your site but haven’t engaged in 30 days”. This allows you to map creative and CTAs to where each group really is in their journey, not where you wish they were.

Allison Monaco, advertising operations manager

“If you sell it, we’ll deliver it.”

Why Allison’s role matters

Allison and the AdOps team are the backbone of every campaign, Runs the backbone of delivery: managing strategy setup, launches, technical troubleshooting, and constant performance monitoring. She’s They’re the behind‑the‑scenes force that keeps campaigns smooth and scalable.

What Allison wants you to know about ads

Demandbase now includes an integrated brand safety solution, blocking unsuitable categories and aligning to your company’s standards. You’ll always know exactly where your ads appear thanks to transparent, in-platform reporting.

Try this pro tip

Use our placement‑level transparency reports as a shared artifact with brand teams. Align safety settings up front; avoid back‑and‑forth later.

Jennifer Hughes, go-to-market expert, digital & advertising

“Help marketers get in front of the right people with the right message—spending less and winning more.”

Why Jennifer’s role matters

Jennifer (and our other go-to-market experts) bridges the gap between marketing strategy and Demandbase execution, guiding customers through campaign best practices that work in the real world. Guides customers through best practices and playbooks, with a decade in law (and many years in B2C and B2B) giving her a bias for clarity under pressure.

What Jennifer wants you to know about ads

You can level up your ad efficiency with tiered account cloning. Take your best campaign, clone it, and swap in your Tier 1 accounts. Everything else stays the same; just spend a bit more per account and watch performance climb.

Try this pro tip

Combine cloned campaigns with Demandbase’s AI optimizations, like outcome-based targeting and intent keyword AI, to automatically prioritize the right personas and signals. Try standing up one “Tier A” clone today: Same creative, higher daily budget/account, and watch the lift.

Debbie Saskin, manager, advertising campaign strategy

“We stitch the full picture together so sales knows what to do next.”

Why Debbie’s role matters

Debbie helps connect your marketing and sales worlds. Her team ensures that your advertising data feeds directly into sales insights, giving your team a complete view of engagement so they can prioritize the right accounts and close deals faster.

What Debbie wants you to know about ads

Demandbase’s Ads Metrics as Selectors feature is a game-changer. It lets you instantly build account lists based on real engagement (impressions, clicks, frequency) and connect them across analytics and CRM, without manual uploads or spreadsheets.

Try this pro tip

Build a segment like “accounts served ads + visited the pricing page but didn’t convert.” Then hand it to SDRs for fast follow-up. That’s how ads turn into conversations.

Kristin Hanley, senior interactive designer (creative services)

“Personalized, animated, CTA‑forward ads get noticed, because people are still on the other end of B2B.”

Why Kristin’s role matters

Kristin makes sure your ads look and perform like the best in the business. Her design expertise transforms static ideas into dynamic, personalized creative that captures attention, drives clicks, and improves performance across every channel.

What Kristin wants you to know about ads

The best-performing ads are clear, specific, and in motion. Animation draws the eye, whitespace keeps it readable, and a strong call-to-action (CTA) drives clicks.

Try this pro tip

Audit your current banners: Do 100% have a clear CTA? Is there meaningful motion in the first second? Is personalization legible at 1x scale?

The Demandbase Ads advantage

Running great B2B advertising takes more than the right tools; it takes precision, insight, and a partner who knows how to connect every impression to impact. Demandbase gives you clarity, control, and measurable results, so every ad campaign you run works harder, smarter, and proves its value across the business.

• You get a team, not just a tool. We work side-by-side with you to plan, optimize, and troubleshoot campaigns, so you’re never left guessing if your ads are working.
• You get precision that delivers. Demandbase combines company intent, website engagement, and CRM insights to help you reach the right audiences at every stage of the buyer’s journey.
• You get full-funnel visibility. Our unified reporting connects ad engagement to pipeline and revenue, so you can clearly show how marketing drives business impact.
• You get confidence for what’s next. From evolving privacy standards to AI-driven optimization, our experts help you adapt quickly and stay ahead of industry change.

Steal‑this checklist (to level up your next campaign)

• Clone a “Tier A” version of your best campaign and increase daily budget per account.
• Add a control group to your next flight; measure journey speed vs. exposed accounts.
• Turn on brand safety with category blocks + negative keywords; save the config as a template.
• Build a segment from ads metrics as selectors (e.g., clicked ≥3, visited demo page); route to SDRs.
• Refresh creative with: whitespace for long names, animation in frame 1, and a specific CTA.
• Extend your audience to social and (if relevant) test CTV alongside display.

Learn more about Demandbase Advertising

Reach and engage the right people, in the right accounts, when they’re ready to buy, without any wasted spend.