30 Demand Generation & Growth Marketing Leaders to Follow
Growth marketing and demand generation are evolving fast – driven by experimentation, shifting buyer behavior, and the pressure to do more with less. In this constantly changing landscape, it helps to learn from those who are not just keeping up, but pushing things forward.
This isn’t about hype or quick wins. It’s about marketers who are building real systems, asking smart questions, and sharing what they’ve learned along the way. From paid media and content strategy to operations and pipeline performance, these individuals bring a wide range of experience and insight to the table.
If you’re looking to stay sharp, challenge your assumptions, and get inspired by thoughtful practitioners across B2B, this list is a great place to start. Let’s dive in.
Head of Demand Generation, Rillion
Why you should follow Adam:
Adam is a B2B marketing strategist and entrepreneur with over a decade of experience turning scrappy ideas into scalable growth engines. With a foundation in economics and demand generation, he’s built a career around combining brand, data, and creativity to drive meaningful business outcomes. He’s the creator behind several successful projects, including a B2B marketing community and a top-performing podcast—both acquired in 2024. He also founded Fibbler, a growing SaaS platform that helps marketers transform LinkedIn Ads data into actionable insights, now serving over 140 customers and generating $14K+ in MRR.
Currently leading demand generation at Rillion, Adam continues to build at the intersection of marketing, technology, and growth, helping B2B teams think bigger while spending smarter.
SVP, Growth Marketing, Demandbase
Why you should follow Alicia:
Alicia Hale is the SVP of Growth Marketing at Demandbase. A two-time CMO, she has shaped marketing strategy and execution for high-growth B2B SaaS, private equity-backed, and public companies including UiPath, Productboard, Logz.io, Tempo Software, and Appen. With a background spanning both tech and healthcare, she brings deep expertise in demand generation, digital marketing, product marketing, and brand messaging. She is known for building marketing programs that drive measurable growth while creating meaningful connections with audiences. She leads with a strategic mindset and cross-functional approach, always focused on marketing that delivers real impact. She is passionate about what she does, and it shows in every aspect of her work.
Growth Marketing Lead, Sequel.io
Why you should follow Allie:
Allie is a bold voice in B2B marketing, known for championing conversational content and helping brands show up with personality. She’s passionate about SaaS startups, building personal brands, and creating marketing that doesn’t sound like it was written by a robot. Curious by nature and always exploring what she doesn’t know, Allie brings fresh perspective and energy to everything she touches. Also, she really loves coffee.
Fractional Growth Marketing Director, Axel Sukianto
Why you should follow Axel:
Axel Sukianto is a B2B SaaS marketer and fractional growth marketing director with over a decade of experience driving revenue through customer-focused campaigns across Australia and the broader APAC region. He has worked closely with marketing and growth teams to build scalable strategies that prioritize buyer needs, align with business goals, and deliver measurable results. Known for his hands-on approach and regional expertise, Axel helps SaaS companies unlock sustainable growth through demand generation and full-funnel execution.
Co-Founder, The Forge
Why you should follow Brandon:
Brandon is a B2B marketing leader specializing in product marketing, demand generation, growth marketing, and account-based marketing. His work is rooted in a passion for the intersection of technology and psychology, particularly how it influences how businesses grow, connect, and communicate. Known for his curiosity and drive to learn continuously, Brandon approaches marketing with a blend of strategic thinking and human insight. He’s energized by big ideas, thoughtful execution, and the opportunity to collaborate with people who challenge and inspire growth.
Head of Growth Marketing, Qwilr
Why you should follow Brendan:
Brendan is the Head of Growth Marketing at Qwilr, where he leads strategy and execution across the funnel to drive sustainable pipeline and revenue growth. With a strong background in B2B SaaS, he specializes in demand generation, digital campaigns, and conversion optimization. Brendan blends creative thinking with a data-driven approach to build programs that connect with modern buyers and deliver measurable impact.
Demand Generation Consultant / Marketing Advisor, Bryttney Blanken Consulting
Why you should follow Bryttney:
Bryttney is a B2B demand generation consultant and marketing advisor at Bryttney Blanken Consulting, where she helps marketing teams build efficient, revenue-focused growth engines. With over 12 years of experience and millions in marketing-sourced revenue generated, she brings a proven approach to creating predictable, scalable demand.
She also works with companies like Zingtree and Homebot as a fractional Demand Generation and Paid Media Director, partnering closely with teams to improve pipeline performance, connect strategy to outcomes, and ensure marketing drives real business impact.
VP, Demand Generation, Sequoia
Why you should follow Cody:
Cody is a senior demand generation leader specializing in building scalable, high-performing pipeline engines for hyper-growth B2B tech companies.He has led programs that drive measurable growth across PE/VC-backed SaaS and consulting organizations, supporting ARR expansion, strategic acquisitions, and global market entry. With over a decade of experience, Cody has built and optimized full-funnel demand gen strategies that align tightly with sales, marketing, and revenue goals. His expertise spans campaign architecture, ABM, multi-channel acquisition, attribution modeling, and tech stack optimization, all grounded in data and designed for scale.
He has played a pivotal role in growth and successful exits at companies like Integrate, Sphera, Applied Systems, and EvoSure. Cody’s approach brings clarity to complexity, helping companies accelerate growth through structured, revenue-focused demand generation.
Founder & CEO, DG Growth Partners
Why you should follow David:
David is a B2B growth marketer with over 11 years of experience helping SaaS companies build demand-generation strategies that drive leads, pipelines, and revenue. He has led programs across paid media, SEO, and website optimization, consistently exceeding pipeline goals ranging from $1 million to $500 million. His approach is rooted in understanding what buyers care about, crafting campaigns that are relevant and results-driven, and optimizing digital experiences for meaningful engagement. By combining targeted advertising, search-optimized content, and conversion-focused web design, David helps B2B teams bridge the gap between lead generation and revenue growth.
Growth stuff, Dropbox
Why you should follow Elena:
A seasoned growth and B2B SaaS operator, Elena brings over 15 years of experience scaling companies through product-led strategies. She has led growth, marketing, and analytics functions at high-growth companies such as Miro, SurveyMonkey, Amplitude, and Dropbox. She has also advised dozens of teams at companies like Superhuman, Sanity, Veed, and MongoDB, helping them apply data-driven, customer-centric growth approaches. A Reforge course creator and lifelong learner, she is passionate about building sustainable growth by aligning product and marketing. For more insights on her work, visit her website.
Fractional Vice President of Growth Marketing, Stealth Startup
Why you should follow Elizabeth:
Elizabeth is a growth-focused marketing leader with a strong track record in demand generation, go-to-market strategy, and full-funnel execution. She has scaled two companies to acquisition, contributed to a $2.3 billion valuation with Vista Equity Group, and advised over 115 businesses on building sustainable growth. Named one of Georgia’s Most Remarkable Women by Ellis for her work mentoring BIPOC entrepreneurs and empowering women in business, she combines strategic vision with hands-on execution across B2B SaaS, DTC, and e-commerce.
She has led high-performing teams, collaborated with global brands including Four Seasons, Whole Foods, Target, and Walmart.com, and delivered customer-centric marketing that consistently drives pipeline and revenue. Elizabeth approaches marketing with a focus on clarity, alignment, and results. Her work transforms complex challenges into scalable, performance-driven programs that fuel long-term growth.
Co-Founder – MKT1 Advising, MKT1
Why you should follow Emily:
Emily is a former marketing executive now focused on helping startups build marketing foundations through content, advising, and investing. She shares insights via the widely followed MKT1 Newsletter, her podcast Dear Marketers, and through direct work with B2B founders and marketing leaders.
She previously built and led marketing teams at Asana, Carta, Astro (acquired by Slack), and Ticketfly, often joining as one of the first marketing hires. Emily has guided companies through both early-stage growth and large-scale expansion. Her content has reached millions across LinkedIn and Substack, and she continues to influence how modern B2B marketing teams grow, scale, and operate.
Growth Lead, Keyplay
Why you should follow Eric:
Eric Linssen is the Growth Lead at Keyplay, where he focuses on building meaningful, scalable go-to-market strategies rooted in connection, authenticity, and value. His approach to growth is driven by a simple philosophy: life isn’t about what’s on your gravestone, it’s about who’s at your funeral. That mindset carries into how he works, prioritizing real, honest, and compassionate relationships across teams, customers, and the broader marketing community. He blends strategic thinking with a human-first approach, helping B2B companies grow in ways that are both sustainable and deeply rooted in trust.
VP of Marketing, Refine Labs
Why you should follow Evan:
Evan’s journey into marketing began with hands-on experience, from cleaning offices in high school to serving tables to pay for college. Those early roles taught him how to read people, solve problems, and stay curious. That curiosity led him to teach himself paid search and land his first marketing role at Walgreens. He went on to work in sales at Microsoft and strategy at AWS before shifting his focus to helping B2B SaaS companies grow. Evan builds demand strategies that resonate with customers, optimizes funnels for conversion, and uses full-funnel data to drive meaningful results. He’s known for creating clear, effective roadmaps that help teams scale efficiently.
Outside of work, he enjoys bourbon, sunshine, and time with the people who matter most.
Demand Generation Manager UK / Europe, NomuPay
Why you should follow George:
George began his career in sales within the payments industry, where he quickly recognized that the traditional B2B playbook no longer resonated with the modern buyer. This insight led him into demand generation, where he focuses on creating growth strategies that reflect today’s buyer journey. By combining organic content, personal branding, and data-driven insights, he develops marketing programs that connect with audiences and support alignment across Marketing, Sales, and Partnerships. He believes in building what he calls a “Revenue Team” – a collaborative structure that focuses on shared goals and measurable outcomes.
His work centres on replacing outdated tactics with buyer-first strategies that build trust, foster authentic engagement and create lasting impact. George is passionate about helping companies adapt, innovate, and grow in a B2B landscape that demands relevance and agility.
Co-Founder, The B2B Incubator
Why you should follow George:
George is a passionate B2B marketer dedicated to helping small marketing teams generate real demand with limited resources. Drawing from both in-house and agency experience, he developed the 5 BEs Framework, a practical system built to move beyond vanity metrics and create marketing that drives revenue. After experiencing the confusion and noise of conflicting B2B advice early in his career, he set out to test which strategies truly worked for small teams. The result is a step-by-step approach that helps marketers increase brand engagement, shorten sales cycles, and build trust with high-intent buyers. Through his podcast, The B2B Incubator (Demand Generation Course), he shares these insights openly with marketers looking to grow efficiently and strategically.
George’s work empowers lean B2B teams to take control of demand generation, earn internal buy-in, and drive growth with confidence..
Growth Marketing Manager, Nooks
Why you should follow Giano:
Giano Fiore is a Growth Marketing Manager at Nooks, where he leads content and events to drive engagement and support pipeline growth. With a background in B2B SaaS and performance marketing, he brings a growth-focused lens to content strategy, live experiences, and go-to-market execution. Known for his hands-on approach, he blends experimentation with data-driven decision-making to uncover new growth opportunities. His work focuses on helping sales and marketing teams operate more efficiently by generating qualified demand through both paid and organic channels.
VP, Growth Marketing, Snowflake
Why you should follow Hillary:
Hillary is a B2B marketing leader with a passion for building innovative, customer-focused programs that scale. Her entrepreneurial roots and creative spirit fuel her marketing approach, blending technology, storytelling, and strategy to create memorable experiences that resonate. At Snowflake, she leads one of the largest Account-Based Marketing teams in the industry, where she has built scalable and measurable programs that are replicated globally. Her work stands out for its thoughtful integration of marketing technology with agile, human-centric problem-solving. Hillary is also committed to mentoring the next generation of marketers and continues to push boundaries in how modern B2B marketing is executed.
Founder, Revenu
Why you should follow Joseph:
Joseph is a B2B advertising expert with experience managing over $100 million in ad spend across social and search channels. As the founder of Revenu, he helps SaaS and B2B companies build ad strategies that generate demand and drive pipeline growth. Known for his deep channel expertise and no-fluff approach, he blends performance marketing with creative execution to deliver campaigns that convert. He regularly shares ad tips, insights, and examples to help marketers sharpen their craft and stay ahead in a fast-moving digital landscape.
Soloprenuer, DemandLoops
Why you should follow Kaylee:
Kaylee helps B2B SaaS companies build and scale modern demand generation programs. After years leading in-house demand gen at high-growth startups, she now operates as a solo marketing consultant, working closely with early and growth-stage teams. Her work spans fractional marketing leadership, strategic advising, and creating content that demystifies demand gen for modern marketers. Kaylee has partnered with brands like Chili Piper, Vanta, Mux, and more, bringing a sharp, practical lens to every engagement.
Through her newsletter, she shares lessons from the field and pushes the boundaries of what demand generation can become.
Director, Demand Generation, CBIZ
Why you should follow Natalie:
Natalie is a seasoned digital marketing leader with deep expertise in demand generation, email marketing, marketing automation, CRM strategy, and account-based marketing. She has a strong track record of delivering triple-digit returns on marketing spend for B2B professional services and software companies. Her work is rooted in building integrated, data-driven programs that connect marketing strategy with execution. Known for her command of marketing technologies and campaign development, she brings thought leadership to the industry as an established public speaker on marketing automation, email strategy, and digital innovation
VP, Global Growth Marketing, Varonis
Nicole is an innovative B2B marketing leader with global experience across North America and EMEA. With a strong background in SaaS, she brings deep expertise in demand generation, content and social media, brand marketing, and product positioning. She holds a Master’s in Strategic Marketing & Communications and is known for crafting go-to-market strategies that drive engagement and growth. Nicole’s strengths include leading high-performing teams, building online communities, and delivering creative campaigns that resonate with modern B2B buyers.
Senior Director, Demand Generation, Marketing Ops, SoundThinking (formerly ShotSpotter)
Why you should follow Ragen:
Ragen is a strategic demand generation leader with over a decade of experience in building and scaling operations for hypergrowth SaaS startups. She has launched demand, revenue, and marketing operations functions from the ground up, combining systems thinking with a results-driven approach. Her work centres on developing scalable, high-impact programs that drive pipeline growth and operational efficiency. As a skilled operator and dedicated DEI advocate, Ragen brings a thoughtful, people-first mindset to modern B2B marketing
Demand Generation Manager, Refine Labs
Why you should follow Ryan:
Ryan is a B2B demand generation marketer with a strong focus on paid acquisition, helping high-growth SaaS companies scale their pipeline through search and social channels. He’s worked with dozens of teams to generate new demand, revive inactive accounts, and drive expansion in companies selling 5 to 6-figure ACV products. His expertise spans paid search and social platforms like Google, Bing, LinkedIn, and Facebook, combined with analytics tools such as GA4, Salesforce, and HubSpot to track performance and optimize ROI. He also brings a working knowledge of ABM, copywriting, and reporting to round out full-funnel execution.
Ryan takes a results-first approach to demand gen and brings a practical mindset to every program. And yes, he’s into Packers, cheese, and beer, just don’t expect him to be your hiking buddy.
Vice President Marketing, Loxo
Why you should follow Sam:
Sam is a demand generation marketer who draws on a surprisingly diverse foundation. As a kid, he dreamed of becoming a soccer player, physical therapist, or psychologist. While those paths didn’t become careers, they shaped how he approached marketing through teamwork, problem-solving, and empathy. He builds strategic, data-driven demand generation programs across paid search, SEO, ABM, and conversion rate optimization. With a strong focus on the full customer journey, Sam works to identify root issues, connect disconnected tactics, and deliver campaigns that drive measurable pipeline and growth. His approach combines analytical thinking with a deep understanding of buyer behavior, helping brands create marketing that resonates and performs.
Chief Growth Officer, Salesforce, Invisory
Why you should follow Sam:
Sam is the Chief Growth Officer at Invisory and Co-Founder of Arcadia, where she helps partners strategically grow their presence within the Salesforce ecosystem. With a background in marketing, design, and strategy, she brings a creative and cross-functional approach to solving complex business challenges and driving revenue growth. She is a seasoned partnership leader with deep experience in building strategic alliances with top technology and services companies. Sam is passionate about fostering purpose-built relationships, aligning internal teams, and unlocking mutual value for partners and customers alike.
She also co-hosts Friends with Benefits, a podcast exploring the role of intentional relationships in business, offering insights into how strong connections lead to stronger outcomes.
VP Demand Gen, Hunters
Why you should follow Sarah:
Sarah leads demand generation and field marketing at Hunters, a fast-growing cybersecurity company, where she drives global pipeline growth and manages a team across the US and EMEA. With a strong focus on execution and impact, she is responsible for delivering against annual pipeline targets through demand programs and field initiatives.
Outside of her day-to-day role, Sarah is the co-founder of Demand Gen London, a local community for marketers to connect, share tactics, and support one another. The group meets regularly in person and fosters a safe, insightful space for marketing leaders to grow together.
VP, Demand Generation, Qualified
Why you should follow Sarah:
Sarah is an experienced demand generation leader with a strong track record of building and executing successful go-to-market strategies for B2B SaaS companies. She combines big-picture strategic thinking with hands-on execution, managing everything from annual planning and budgeting to campaign operations, attribution, and reporting. Her expertise spans digital marketing, email, ABM, content, events, and marketing operations, with additional experience in product and customer marketing. Known for her data-driven approach and cross-functional collaboration, Sarah helps teams consistently exceed pipeline and revenue goals.
Outside of work, she’s a dedicated beach volleyball player, passionate dog advocate, and a firm believer that no piece of content is complete without a perfectly timed TV gif.
Director, Growth Marketing, OpenSesame
Why you should follow Sarah:
Sarah is a growth marketing and operations leader with a proven track record of driving full-funnel impact at a global scale. With experience managing over $6 million in marketing budgets and leading high-performing teams, she blends strategy and execution to accelerate pipeline and revenue for B2B SaaS companies. Her expertise spans demand generation, marketing ops, digital strategy, and performance marketing. Sarah is passionate about creating meaningful experiences for customers, prospects, and teams alike believing that exceptional experiences are what truly set brands apart. Known for her mix of grit, curiosity, and leadership, she brings both structure and creativity to every stage of the funnel.
Director of Growth Marketing, ContactMonkey
Why you should follow Tara:
Tara Robertson is the Director of Growth Marketing at ContactMonkey, where she leads strategies to accelerate pipeline and revenue across the customer journey. With a strong foundation in B2B SaaS, she brings deep expertise in demand generation, lifecycle marketing, and experimentation to drive sustainable growth. Tara is passionate about aligning teams, testing bold ideas, and building marketing programs that scale.
