The digital marketing and advertising world is moving fast – so fast that keeping up with the latest trends, strategies, and industry shifts can feel like a full-time job. Luckily, there are experts out there doing the hard work for us, sharing insights, best practices, and hard-earned lessons to help brands grow smarter and faster. From B2B marketing masterminds to paid media wizards, these 20 trailblazers are shaping the future of digital advertising, content marketing, and growth strategy. Whether you’re looking for LinkedIn Ads expertise, SEO know-how, or creative inspiration, these are the people to follow. So, let’s dive in and highlight the top voices making waves in the industry right now!
Chief Marketing Officer & Co-Founder, Marketecture Media
Why you should follow Adtech God:
AdTechGod is a leading voice in the advertising technology industry, known for his sharp insights, engaging content, and passion for connecting people. As the host of The AdTechGod Pod, he celebrates the creative minds behind AdTech, offering listeners a unique platform to discover the stories and innovations shaping the industry.
Beyond the podcast, AdTechGod leads the AdTechGod Slack Community, a vibrant space for professionals to share insights and trends, and co-hosts The AdTech Forum, diving deep into the complexities of advertising technology. With a knack for blending expertise with humor (and love for memes), he’s the go-to source for staying informed, inspired, and entertained in the ever-evolving world of AdTech.
Co-founder, Fullfunnel.io
Why you should follow Andrei:
Andrei has been at the forefront of B2B marketing since 2006, specializing in account-based marketing (ABM) for B2B tech and service-based companies. As the Founder of FullFunnel.io, he helps businesses move from fragmented marketing efforts to structured ABM programs, focusing on ABM execution, LinkedIn marketing, and go-to-market strategy. He is also the Founder of Trenches, a B2B marketing community, and Host of the Full-Funnel B2B Marketing Podcast, where he shares insights on ABM and marketing strategy. With experience at Kimberly-Clark and Biosphere Corporation, Andrei brings deep expertise in enterprise marketing challenges and has helped companies achieve results like $300K from a pilot ABM campaign and a 76% response rate from targeted ABM outreach. Now, he focuses on empowering B2B teams through community, education, and real-world ABM execution that drives lasting impact.
Head of Lifecycle Marketing, Portfolio, Atlassian
Why you should follow Ashley:
Ashley is a seasoned marketer with expertise in all aspects of marketing strategy and execution. She specializes in crafting high-level narratives that resonate with audiences and seamlessly connecting the dots between assets and distribution channels to drive impactful results. Her expertise has been featured in TIME, Forbes, MarketingProfs, and The Muse.
Beyond her professional achievements, Ashley is a passionate singer, actor, and fitness enthusiast, bringing the same level of creativity and discipline to her pursuits.
Founder, Growth Sprints
Why you should follow Brendan:
Brendan specializes in SaaS growth strategy, using his proven 4-part framework to help companies scale without long, drawn-out marketing engagements. After leading growth teams at two agencies, he saw a need for a faster, more focused approach—one that ensures companies have a strong website and the right positioning to rank on Google. His expertise in SEO and content marketing has driven results like +2,750% MQLs for an ETL software company, 100k+ site visitors and $130,000 in monthly traffic value for a cloud operations company, and +100% website traffic in 3 months for an established SaaS brand. Brendan helps businesses maximize visibility, generate leads, and accelerate growth through smarter, high-impact strategies.
Chief Marketing Officer, DoWhatWorks
Why you should follow Casey:
Casey is a seasoned growth marketing expert with over a decade of experience helping software companies scale. He consistently pioneers creative marketing strategies, from leveraging organic channels to securing high-impact media placements. He consults for global firms like McKinsey, BlackRock, and Guidepoint, advising on SaaS pricing, CRM differentiation, inbound marketing, and marketing automation. In his current role leading marketing at DoWhatWorks, he is looking to reshape how brands split test and experiment online.
Beyond his corporate and consulting roles, Casey teaches at UCSD and Stanford Extension, covering email marketing, content marketing, and digital strategy.
Head of Paid Search, Understory
Why you should follow Chris:
Chris is a B2B advertising strategist with extensive experience managing over $50 million in ad spend across SaaS and e-commerce brands. He specializes in optimizing paid media strategies to maximize profitability and solve challenges impacting business growth. A YouTube Ads expert, Chris is passionate about uncovering innovative ways to leverage the platform for scalable and efficient customer acquisition. When he’s not deep in campaign data, he’s dodging a flood of voicemails from Google reps.
Founder, The Marketing Millennials
Why you should follow Daniel:
Daniel is the founder of The Marketing Millennials and Authority. With a background in Marketing Operations at companies like SnackNation, Oracle, ChowNow, ServiceTitan, and Clearbit, he has developed a deep understanding of the marketing ecosystem. His expertise spans across multiple disciplines, recognizing that mastery of Marketing Ops requires a full-stack marketing mindset.
Beyond his professional work, Daniel is a former D1 athlete (Go Bearcats!) and proudly shares the marketing world with his wife, Ari—who he admits might be the better marketer of the two. He also hosts an amazing podcast.
Director, Digital Marketing, Demandbase
Why you should follow Hannah:
Hannah is a digital marketing powerhouse, specializing in driving brand awareness, lead generation, and engagement across multiple channels. With expertise in display ads, paid search, paid social, SEO, CRO, and content syndication, she seamlessly blends strategic vision with hands-on execution. Her innovative use of ABM/ABX strategies ensures the right accounts are engaged with the right content at the right time, driving revenue and accelerating growth. As the leader of her digital team, she delivers impactful campaigns that deliver measurable results.
Head of Content & Integrated Marketing, Microsoft
Why you should follow Heike:
Heike (pronounced like Micah with an H) is a must-follow for anyone in marketing seeking fresh, innovative ideas. With 15+ years of experience, she’s mastered the art of creating content that challenges norms and drives results. From managing social media for brands with millions of followers to consulting for Disney, Clorox, and L’Oréal, her strategies have influenced millions in revenue. Her work has been featured in Forbes, CNBC, and AdWeek, and she co-hosted an award-winning podcast at Salesforce. Her ability to blend creativity with strategy makes her a standout voice in the industry. Now leading content and social marketing at Microsoft, she inspires marketers to think differently and push boundaries.
Head of Content, Motion (Creative Analytics)
Why you should follow James:
James specializes in digital marketing and paid media strategy, helping SaaS brands execute GTM strategies that drive pipeline growth and ARR impact. With experience across seed-stage to $200M ARR companies, he develops high-performing ad campaigns and content strategies that fuel brand awareness and revenue. Currently leading a team of eight at Motion, he oversees paid media, organic social, and content marketing, ensuring a cohesive strategy that maximizes impact. His expertise in performance-driven advertising, video campaigns, and influencer activations helps brands convert attention into growth.
Chief Executive Officer, Impactable – B2B Linkedin Ads Agency
Why you should follow Justin:
Justin’s journey from the restaurant industry to becoming a top LinkedIn Ads expert is a story of adaptability and ambition. Seeking new opportunities, he turned to LinkedIn, using the platform to expand his network, land investment deals, and eventually build a thriving business. What started as a side hustle on Upwork quickly gained traction, earning him the #1 LinkedIn expert ranking and leading to the launch of Linknlearn, an international lead generation agency. In 2021, Linknlearn was acquired in an all-cash majority buyout, marking his first major exit. By 2024, he navigated a second acquisition, further cementing his expertise in LinkedIn-driven growth.
Now, as the driving force behind Impactable, Justin leads a LinkedIn-Centric B2B Marketing Agency, working closely with LinkedIn’s team, speaking at industry events, and continuously refining paid media strategies. Passionate about marketing innovation and continuous learning, he is dedicated to helping businesses scale through LinkedIn Ads and B2B paid media.
CEO, Storybook Marketing
Why you should follow Liam:
Liam is the co-founder and CEO of Storybook Marketing, a consultancy specializing in balanced brand and demand strategies for B2B companies. With a deep understanding of market positioning and growth strategies, he helps businesses move beyond lead generation to capture real market share. Through customized consulting, team workshops, and training, Liam empowers marketing teams to elevate their programs and drive sustainable business impact. Passionate about strategic marketing and brand-building, he is dedicated to helping B2B companies create stronger, more effective marketing engines.
Head of Digital Marketing, Proton
Why you should follow Mike:
Mike is a growth-focused marketing leader with over 20 years of experience driving B2C and B2B success through performance marketing, digital commerce, and data-driven strategies. With a global track record spanning EMEA, NA, and APAC, he has led high-performing teams in digital marketing, organic growth, partnerships, and marketing technology. Known for his strategic mindset and collaborative leadership, Mike builds customer-centric, high-impact marketing programs that drive measurable growth. He thrives in dynamic environments, fostering empowered and innovative teams to execute ROI-driven strategies across multiple channels.
Beyond marketing, he is an avid traveller (58 countries and counting), fitness enthusiast, and blockchain advocate, always exploring new trends in technology and digital transformation.
Founder, Grouts Online
Why you should follow Roman:
Roman helps B2B SaaS founders and marketers drive high-intent demo requests through Paid Search, building and executing Google Ads strategies that convert leads into pipeline and revenue. With a proven framework implemented across multiple SaaS companies, he has delivered results like $1.65M in pipeline in 12 months, a 7x increase in conversion rates, and scaling ad spend while reducing CPA by 83%. Acting as an extension of internal marketing teams, Roman focuses on data-driven paid media strategies that help SaaS businesses scale efficiently and generate measurable growth.
Founder, SRG Marketing
Why you should follow Scott:
Scott helps Series A and B SaaS startups generate high-quality leads through Google Ads, focusing on high-intent keywords, optimizing campaigns with pipeline and revenue data, and ensuring marketing efforts translate into measurable business impact. His data-driven approach has delivered results like $1.2M in inbound pipeline in 90 days for Qrvey, $500K in pipeline in 6 months for Vanilla, and doubled inbound leads for Yogi in 90 days. Before founding SRG Marketing, Scott worked with fast-growing SaaS companies, refining Google Ads strategies and performance marketing frameworks to help brands scale efficiently. Passionate about paid media and analytics, he helps SaaS companies maximize their Google Ads potential for long term.
Digital Marketing Executive, DSMN8
Why you should follow Selina:
Selina is a passionate and results-driven marketing professional focusing on digital strategy and brand growth. She thrives in fast-paced environments, leveraging her skills in content marketing, social media, and audience engagement to create impactful campaigns. Ambitious and goal-oriented, she continuously explores new ways to optimize digital marketing efforts, staying ahead of trends in SEO, paid media, and data-driven marketing strategies. With a self-motivated mindset and adaptability, Selina is dedicated to helping brands expand their reach and connect with their audiences in meaningful ways.
Founder, AdConversion
Why you should follow Silvio:
Silvio Perez is a B2B advertising expert dedicated to helping businesses scale through paid media and data-driven marketing strategies. With years of experience in campaign optimization and audience targeting, he has developed a deep understanding of what it takes to drive measurable results in digital advertising. As the founder of AdConversion, he has built a platform where marketers and SaaS brands can access free courses, a community, and agency services to master B2B advertising. Whether through education or hands-on execution, Silvio focuses on creating high-impact, scalable ad strategies that help businesses maximize their pipeline and revenue growth.
Sr. Director, Digital and Campaign Marketing, Demandbase
Why you should follow Stephanie:
If you’re looking for insights into strategic marketing, innovative go-to-market strategies, and leadership in the B2B space, you should follow Stephanie Quinn. With 8+ years in demand generation and digital marketing, Stephanie shares valuable perspectives on account-based marketing (ABM) and offers a blend of industry knowledge and actionable tips that can help marketers and sales professionals stay ahead of the curve. Most recently, she led the partnership with ForgeX to develop the latest Account-Based GTM certification program, which shares modernized frameworks and insights for the most up-to-date account-based go-to-market (GTM) strategies.
Founder, The Scroll Lab
Why you should follow Tas:
With 15 years of experience managing 400+ websites, Tas has developed a deep understanding of what makes B2B landing pages truly effective – and it goes beyond conversions. Traditional landing pages often fail to align with how B2B buyers make decisions, which is why she champions an approach that prioritizes content consumption, buyer education, and long-term impact over vanity metrics. Specializing in paid media landing pages for B2B SaaS, she works with marketing teams to build evergreen, high-value pages that not only capture attention but also guide buyers through complex purchasing decisions. With a data-driven and buyer-first mindset, her focus is on transforming how B2B companies use landing pages—ensuring they serve as a strategic asset in the buying journey rather than just a lead capture tool.
Founder / CEO, B2B Rizz
Why you should follow Tim:
Tim is a B2B marketing strategist with a decade of experience helping SaaS companies drive revenue and pipeline through ABM and LinkedIn Ads. As the founder and sole consultant at B2B Rizz, he works directly with clients to build and execute high-impact LinkedIn ad strategies that deliver real business results. With a background in digital marketing, demand generation, and account-based marketing, he specializes in optimizing ad performance, targeting the right buyers, and maximizing ROI for B2B software companies. Beyond consulting, he is also a content creator, sharing semi-funny but highly insightful B2B marketing and sales content on LinkedIn, TikTok, and YouTube.
When he’s not helping companies grow, he’s planning for his 147-year lifespan—with marketing taking up the first 50 years, fossil hunting for the next 50, and space exploration after that.
Vahbiz Cooper
Digital Marketing Manager, Demandbase
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