New year, new GTM

Resolutions for smarter B2B growth

Four fresh starts for your 2026 marketing game plan. Forget resolutions you’ll break, this is the GTM reset that sticks.

Built on findings from the 2025 State of B2B Marketing Report created in partnership with The Harris Poll, this series uncovers what separates future-ready marketers from the rest. The research, based on responses from over 500 B2B marketing leaders, revealed one clear truth: growth doesn’t come from adding more tools – it comes from connecting data, automating workflows, activating insights, and embracing AI with confidence.

Join Demandbase and Partners as we translate these insights into action. This four-part webinar series will empower you to start 2026 with a clean slate, sharper strategy, and smarter systems – so you can make this the year your GTM truly works for you.

SESSION 1

From data chaos to clarity: Activating insights that drive growth

Focus: Data connection + insight activation

The first step to a fresh start? Cleaning up the data clutter. Most marketers have plenty of tools but not enough trust in the data behind them. In this session, we’ll show how future-ready teams are connecting systems, improving data quality, and activating insights to drive meaningful growth. Learn how to unify data for faster decisions, stronger targeting, and scalable impact. It’s not about doing more – it’s about doing what matters, with clarity and confidence.

SESSION 2

Measure what matters: Proving impact in the new GTM reality

Focus: Connected measurement + unified metrics

This is the year to stop tracking what looks good and start tracking what works. B2B teams are running hybrid GTM models but too often, measurement lags behind. In this session, we’ll explore how to unify metrics across the business, building a single view of performance that connects activity to revenue. You’ll walk away with frameworks for defining success that your leadership (and your CFO) will love. When you can measure what matters, you can grow with purpose.

SESSION 3

Automation that scales: Workflows built for modern GTM

Focus: Automation + operational efficiency

Manual processes are so 2025. This session dives into how high-performing B2B marketers are using automation to drive alignment, efficiency, and momentum. From campaign orchestration to cross-channel optimization, we’ll share the playbook for setting up smart workflows that scale with your team, not against it. Discover how automation frees your focus for strategy and creativity while keeping performance consistent. Because the best workflows don’t just work — they work smarter.

SESSION 4

Beyond the agents: Building more human experiences with AI

Focus: Authentic, orchestrated AI + personalization

AI isn’t just the future of marketing — it’s the present. But the winning marketers aren’t just using it to move faster; they’re using it to connect better. This closing session will explore how AI can personalize at scale, orchestrate entire campaigns, and create more authentic buyer experiences. Learn how to turn AI from a hype cycle into a human advantage empowering your team to make every interaction smarter, more relevant, and more human in 2026 and beyond.