Your 2026 GTM strategy, powered by Demandbase
These resources will help you plan your 2026 go-to-market strategy and get more out of Demandbase.
1. Build Your ABM Base: Define Strategy, ICP, and TAL
Whether you’re just starting with account-based marketing (ABM), or already running mature programs, keeping your ICP and TAL up to date is essential.
The tools in this section will help you refine and strengthen your ABM foundation using Demandbase data and workflows.
New to ABM
Blog: How to identify accounts for ABM
Understand how to identify high-fit accounts using firmographic and technographic data. A great intro for customers looking to use Demandbase to build an aligned, data-driven foundation.
Scaling ABM
Product tour: Buying group setup
Take the Demandbase Buying Group product tour to learn how to define, track and engage buying groups to accelerate customer buying journeys.
Revenue-focused
Blog: AI-powered lead scoring
Learn how to use AI to score and prioritize accounts based on real-time behavior and intent. Perfect for advanced ABM teams using Demandbase to connect scoring models to revenue-driving outcomes.
2. Target with Confidence: Segment, Prioritize, and Activate
Once your target accounts are aligned, activate them with the right message and timing.
These playbooks show you how to prioritize accounts and drive precise engagement using Demandbase.
New to ABM
Playbook: Intro to engagement minutes
Learn how to use Engagement Minutes in Demandbase to uncover account interest. This playbook is perfect for new customers who want to align teams around early signals and more confidently target accounts.
Scaling ABM
Playbook: Set up predictive models
This guide shows you how to set up predictive scoring in Demandbase. Great for teams scaling ABM, discover how to use buying group and AI insights to rank accounts by likelihood to engage.
Revenue-focused
Playbook: Custom Engagement Minute counts
For advanced teams, this guide shows how to tailor Engagement Minutes in Demandbase to your sales cycle. Use custom logic and AI to refine scoring and drive high-precision engagement.
3. Plan Smart: Budgeting, Resources, and Activation Readiness
As your ABM strategy evolves, so should your planning approach.
This section equips you with Demandbase tools to allocate budget wisely and get your teams activated.
New to ABM
Ebook: Budgeting strategies for ABM
Learn how to budget for your first ABM campaign, from setting goals to estimating channel spend. This guide helps early teams avoid missteps and align resources.
Scaling ABM
Playbook: Journey-based campaign budgeting
Use this playbook to plan your content and budget at every stage of the funnel. Designed for scaling teams, it shows you how to align your resources across the funnel, so buyers progress smoothly from first touch to closed deal.
Revenue-focused
Playbook: Build an order of operations
Orchestrate your ABM strategy. Designed for advanced teams, this playbook shows you how to align Demandbase tools, resources, and workflows across RevOps, marketing, and sales.
4. Prove it: Measurement, Reporting, and Campaign Optimization
Modern ABM requires clear reporting on what’s working and how activities tie to revenue.
Whether you’re just starting with AI insights or perfecting multi-touch attribution, you’ll learn how to measure engagement and prove pipeline influence.
New to ABM
Video: Account-based measurement & reporting
Learn about the measurement and reporting frameworks behind a successful account-based strategy. This video equips teams of all levels to measure what drives revenue.
Scaling ABM
Playbook: Track engagement across the deal
Track buyer engagement from first touch through closed deal. This guide is for scaling teams that want to boost campaign performance using Demandbase deal-stage analytics.
Revenue-focused
Playbook: Account-centric growth metrics
This guide helps advanced teams measure pipeline, retention, and revenue using Demandbase. Build dashboards that align buying groups and KPIs to maximize performance.
Webinar
Data-Driven GTM Planning for 2026: A Strategic Framework
Learn how to build a smarter 2026 GTM strategy using data to guide ICP selection, budget planning, and metric alignment.
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