Mastering account-based advertising

Rethinking B2B Marketing: A Smarter Approach to Targeting & ROI

Traditional strategies, often adapted from B2C playbooks, are inefficient for complex B2B buying cycles. To drive real impact, marketers must embrace a precision-driven approach that leverages data insights to target the right accounts, optimize ad spend, and engage key decision-makers.

From Data to Deals: Optimizing Account Selection and Personalization

Account Based Advertising starts with targeting the right accounts—and delivering messaging that truly resonates. This session will explore how marketers can build a data-driven account selection process using in-market signals, intent data, and predictive insights to prioritize high-potential accounts.

How Workday Scales Smarter with Account-Based Advertising

Want to know how a powerhouse like Workday cuts through the noise and drives real results with their advertising? In this session, they’ll break down how they use Demandbase to zero in on the right accounts, serve up ads that actually get noticed, and prove impact where it counts—pipeline and revenue.

[Panel] Unlocking Engagement: The B2B Advertising Playbook

B2B advertisers face a critical challenge: cutting through the noise to engage the right buyers at the right time. Get ready for a dynamic 30-minute panel discussion. We’ll dive deep into the challenges and opportunities of modern B2B advertising, with insights from industry leaders at Demandbase, TechTarget, and IronHorse.