Salesforce's strategic GTM playbook: Driving ABM success

Watch this illuminating session where Salesforce reveals how they transformed their GTM approach from broad market coverage to a highly targeted ABM powerhouse.

Learn how Salesforce evolved from broad market targeting to a focused ABM approach that delivers results. In this webinar we shared practical insights on:

Identifying and activating the right target accounts
Building effective multi-channel campaigns
Aligning sales and marketing teams for better outcomes
Selecting and leveraging the right tech stack
Navigating common challenges and quick wins
Plus, get a glimpse into how AI is reshaping the future of ABM.

Perfect for: Marketing and sales leaders looking to enhance their ABM strategy.

Speakers

Nichan Najjarian

Audience Strategy and Architecture Lead, Salesforce

Makiko Nagakura

GTM Strategy & Solution Expert, Demandbase

AntiCon

May 21, 2026 — Magazine, London

Join Demandbase at the Anti-Conference to unpack why GTM breaks between insight and action—and how teams use AI and account-based strategies to turn signals into revenue.

Enterprise ABM: A 1:1 Retention Playbook with AI-Powered Signals

May 28-28, 2026

Protect enterprise accounts with a 1:1 ABM retention strategy. Learn how AI-powered signals help align sales, marketing, and CS to stop competitive threats.

AI in ABM Certification – Chicago

June 2, 2026

Join our live AI in ABM Certification Course taking place at KPMG. Spots are extremely limited. All registrations will be added to a waitlist and confirmed on a rolling basis as space allows.