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How Marketing Data Can Transform Sales th

How Marketing Data Can Transform Sales - As more of the buying cycle moves online and into the hands of the marketing team, B2B marketers are proactively collecting, analyzing and leveraging vast quantities of data. Read More >

Posted by Andrew Archer Woods on October 13, 2014

B2B Marketers Guide to Dreamforce 2014 th

B2B Marketer’s Guide to Dreamforce 2014 - Are you a B2B Marketer at this year’s Dreamforce? We know you are busy… so we put together a CliffsNotes version on where to be and what to see with... Read More >

Posted by Shari Johnston on October 8, 2014

The Key Differences Between B2B B2C Marketing Part I th

The Key Differences Between B2B & B2C Marketing, Part I - The ultimate goal of every marketing strategy is the same: to connect with buyers and coax them down the path to purchase. Read More >

Posted by Gina Casagrande on October 6, 2014

5 B2B Marketing "Don'ts"  We Learned at Advertising Week 2014

5 B2B Marketing "Don'ts" We Learned at Advertising Week 2014 - If you spent this past week at Advertising Week in New York City, you were probably exposed a mind-blowing amount of content during the four days of the conference. Read More >

Posted by Rachel Balik on October 3, 2014

Why Marketing Is Techs New Darling th

Why Marketing Is Tech's New Darling - Larry Ellison’s recent interview on AdAge, Hey CMO: Larry Ellison and Oracle Want Your Business, was the single largest article of its kind, in which Ellison stated that the software... Read More >

Posted by Louis Moynihan on September 30, 2014

The Best B2B Sessions at Advertising Week 2014 th

The Best B2B Sessions at Advertising Week 2014 - For the 11th year in a row, the top professionals in the marketing and communication fields are gathered in New York City for Advertising Week. Read More >

Posted by Rachel Balik on September 29, 2014

Sales and Marketing Give Peace a Chance th

Sales and Marketing: Give Peace a Chance - Last week, Demandbase held a workshop on account-based marketing at Content Marketing World. When it came time for Q&A, the vibe in the room transformed into that of a support group. Read More >

Posted by Rachel Balik on September 18, 2014

4 Reasons Why Content Marketing is Like Rock and Roll th

4 Reasons Why Content Marketing is Like Rock and Roll - Cleveland, Ohio is famous for being the birthplace of rock and roll, but this past week, it proved that it's also becoming a hub for one of the coolest industries... Read More >

Posted by Rachel Balik on September 12, 2014

Got Data. Now What 4 Things to Do with Your Data Right Now th

Got Data. Now What? 4 Things to Do with Your Data Right Now - In the past year, there’s been an ongoing scramble to figure out what big data really means and how they can use it to impact their business processes. Read More >

Posted by Avanish Sahai on August 12, 2014

How to Survive a 1000 Traffic Increase and Live to Blog About It th

How to Survive a 1000% Traffic Increase (and Live to Blog About It) - Here at Demandbase, we’re justifiably proud of our software and systems. Hundreds of large companies depend on us for B2B data, delivered in real time, to drive the analytics and... Read More >

Posted by Nick Alesandro on August 8, 2014