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The B2B Advantage Programmatic Ads and Account Based Advertising th

The B2B Advantage: Programmatic Ads and Account-Based Advertising - I had the honor of moderating a recent Advertising Age webinar that explored new developments in programmatic advertising, and how it can mesh with the B2B focus on Account-Based Marketing. Read More >

Posted by Christopher Hosford on January 26, 2015

Account-Based Marketing From a Sales Rep's Perspective

Account-Based Marketing From a Sales Rep's Perspective - Every January, I kick off my new year in a similar way. As an Enterprise Sales Rep, my focus turns towards reviewing my performance, finding opportunities for improvement and thinking... Read More >

Posted by Debe Rapson on January 23, 2015

The Secret to Loving Your Marketing Job th

The Secret to Loving Your Marketing Job - In numerous interactions with marketers around the country, I've heard time and time again how frustrating their relationships with sales can be. Read More >

Posted by Jessica Fewless on January 13, 2015

What to Expect From Marketing Automation in 2015 th

What to Expect From Marketing Automation in 2015 - This week, DemandGen Report released their 2015 Marketing Automation Outlook Guide. They interviewed several industry thought leaders to talk about the big changes in 2014 and predictions for the coming year. Read More >

Posted by Rachel Balik on January 12, 2015

B2B Marketers Guide to 2015 Events th

B2B Marketers Guide to 2015 Events - We're only a few days into 2015, but if you're anything like me, you're already planning your 2015 event calendar. Read More >

Posted by Shari Johnston on January 5, 2015

Let Metrics Be Your Guiding Stars th

Let Metrics Be Your Guiding Stars - While gazing up into the night sky after the recent rains ceased to fall and the clouds dispersed, I noticed something that I don't often see... Read More >

Posted by Corey Bort on January 1, 2015

Anti Predictions for B2B Marketers in 2015 th

Anti-Predictions for B2B Marketers in 2015 - The year is coming to a close, which means you’re probably very close to suffering from a dangerous syndrome we like to call “Trend/Prediction Fatigue.” In other words, you’ve read... Read More >

Posted by Demandbase Staff on December 23, 2014

Holiday Gift Ideas for Digital Marketers th

Holiday Gift Ideas for Digital Marketers - If you haven’t quite finished your holiday shopping, you might be in a bit of a panic, but you’re not certainly alone. Read More >

Posted by Rachel Balik on December 22, 2014

Four Gifts Field Marketing Can Give to Sales th

Four Gifts Field Marketing Can Give to Sales - The holidays are here and it’s time to start picking out those awkward gifts for your co-workers, which of course includes your sales team. Read More >

Posted by Chris Souza on December 19, 2014

Happy Holidays from the Demandbase th

Happy Holidays from Demandbase - We spend so much time with our coworkers that many of us start to feel like we have a "work family." They share our daily trials, tribulations, successes and on... Read More >

Posted by Demandbase Staff on December 18, 2014