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The Rebirth of the Enterprise Salesman th

The Rebirth of the Enterprise Salesman - I recently came across Chad Garrett's "Death of the Enterprise Salesman" and with Halloween quickly approaching, I was wondering if I might be stepping over my career's grave in the... Read More >

Posted by Mike Carlson on October 28, 2014

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Marketing Innovation Summit for B2B Call for Speakers - Demandbase will be hosting our 2nd annual Marketing Innovation Summit April 29-30th 2015 at beautiful AT&T Park in San Francisco and are requesting speaker proposals.The event is dedicated to innovative... Read More >

Posted by Shari Johnston on October 27, 2014

How Marketing Data Can Transform Sales th

How Marketing Data Can Transform Sales - As more of the buying cycle moves online and into the hands of the marketing team, B2B marketers are proactively collecting, analyzing and leveraging vast quantities of data. Read More >

Posted by Andrew Archer Woods on October 13, 2014

B2B Marketers Guide to Dreamforce 2014 th

B2B Marketer’s Guide to Dreamforce 2014 - Are you a B2B Marketer at this year’s Dreamforce? We know you are busy… so we put together a CliffsNotes version on where to be and what to see with... Read More >

Posted by Shari Johnston on October 8, 2014

The Key Differences Between B2B B2C Marketing Part I th

The Key Differences Between B2B & B2C Marketing, Part I - The ultimate goal of every marketing strategy is the same: to connect with buyers and coax them down the path to purchase. Read More >

Posted by Gina Casagrande on October 6, 2014

5 B2B Marketing "Don'ts"  We Learned at Advertising Week 2014

5 B2B Marketing "Don'ts" We Learned at Advertising Week 2014 - If you spent this past week at Advertising Week in New York City, you were probably exposed a mind-blowing amount of content during the four days of the conference. Read More >

Posted by Rachel Balik on October 3, 2014

Why Marketing Is Techs New Darling th

Why Marketing Is Tech's New Darling - Larry Ellison’s recent interview on AdAge, Hey CMO: Larry Ellison and Oracle Want Your Business, was the single largest article of its kind, in which Ellison stated that the software... Read More >

Posted by Louis Moynihan on September 30, 2014

The Best B2B Sessions at Advertising Week 2014 th

The Best B2B Sessions at Advertising Week 2014 - For the 11th year in a row, the top professionals in the marketing and communication fields are gathered in New York City for Advertising Week. Read More >

Posted by Rachel Balik on September 29, 2014

Sales and Marketing Give Peace a Chance th

Sales and Marketing: Give Peace a Chance - Last week, Demandbase held a workshop on account-based marketing at Content Marketing World. When it came time for Q&A, the vibe in the room transformed into that of a support group. Read More >

Posted by Rachel Balik on September 18, 2014

4 Reasons Why Content Marketing is Like Rock and Roll th

4 Reasons Why Content Marketing is Like Rock and Roll - Cleveland, Ohio is famous for being the birthplace of rock and roll, but this past week, it proved that it's also becoming a hub for one of the coolest industries... Read More >

Posted by Rachel Balik on September 12, 2014