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What Does “B2B” Retargeting Mean? - With 67% of the B2B buying process taking place online, buying signals on your website are not something you can afford to miss. You need the ability to tune in... Read More >

Posted by Rachel Balik on April 10, 2014

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Five Lessons B2B Marketers Can Learn From "Game of Thrones" - If you're a Game of Thrones fan, you might be so excited for the season 4 premiere on Sunday that you're having trouble focusing on your B2B marketing job today. Read More >

Posted by Rachel Balik on April 4, 2014

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The State of the Marketing Cloud - It's been a few big years for marketing technology: ExactTarget, Pardot, Eloqua and many others such as Radian6 and BuddyMedia have all been enfolded into big CRM players. Read More >

Posted by Rachel Balik on April 3, 2014

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7 Tips for More Effective Marketing Automation - Congratulations! After months of building organizational consensus, collaborating with sales, developing effective lead flow processes, and selecting a vendor, you’ve implemented a marketing automation system (MAS)! Now you’re on the... Read More >

Posted by Matthew Downs on March 31, 2014

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Don’t Drop the Ball: Top 5 Reasons to Join Demandbase at AT&T Park - The Marketing Innovation Summit for B2B is coming up soon! On May 7 & 8, we'll take over AT&T park to geek out about B2B marketing, network with industry leaders... Read More >

Posted by Shari Johnston on March 26, 2014

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How to Lose a Customer in 10 Days - In "How to Lose a Guy in 10 Days," Kate Hudson's character tried to lose a guy but ended up getting one. For many B2B companies, the opposite is true. Read More >

Posted by Jessica Fewless on March 20, 2014

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Avoiding the Hidden Costs of Implementation - You adopt new technologies because you believe they can provide value and a significant positive return on the problem you're trying to solve. Read More >

Posted by Ehsan Ketabchi on March 19, 2014

Demandbase: The Week in B2B

Week in B2B: Putting Customers in the Middle and Doing Data Right - Good customer experience has become a top focus for marketers in the past year, but if it’s going to be anything more than a buzz phrase, companies will need to... Read More >

Posted by Rachel Balik on March 14, 2014

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Why A Single B2B Display Ad Campaign is a Waste of Time - A successful B2B target account display ad campaign requires a fair amount of hard work and planning. Read More >

Posted by Chris Geddes on March 12, 2014

Demandbase: The Week in B2B

The Week in B2B: New Growth, Old Struggles and Many Lessons Learned - Not a week goes by when marketing automation doesn’t factor heavily in B2B news. This week, a report titled Global Marketing Automation Software Market predicts that MAS will grown to... Read More >

Posted by Rachel Balik on March 7, 2014