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3 Clever Ways B2B Marketers use Advertising to Drive Revenue th

3 Clever Ways B2B Marketers use Advertising to Drive Revenue - I am a data driven demand marketer at heart... demandgen is in my blood... so B2B display advertising historically was not a tactic I engaged... clicks... yawn... CPM... Read More >

Posted by Shari Johnston on July 25, 2014

Improving B2B Performance With Account Based Marketing th

Improving B2B Performance With Account-Based Marketing - The challenges for B2B marketers today are daunting. And although 60% of marketers will invest more in digital technology in the coming year, only 34% actually feel they are proficient... Read More >

Posted by Rachel Balik on July 22, 2014

What Is Cross Device Targeting for B2B th

What Is Cross-Device Targeting for B2B? - At Demandbase, we share industry news daily. Every now and then, an article or a post creates a wave of internal discussion. Read More >

Posted by Deepa Krishnan on July 15, 2014

So you want to personalize your B2B website th

So you want to personalize your B2B website? - It’s a no-brainer that high-quality, personalized content will make marketing work better, but only recently has it become a priority. Read More >

Posted by Jim Hopkins on July 10, 2014

The Double Edged Sword of Private Deals th

The Double-Edged Sword of Private Deals - Private deals give advertisers access to premium publishers’ inventory that may not be available on the open exchange. Inherent in premium publisher inventory is the promise of brand-safe environment for advertisers. Read More >

Posted by Anwar Mai on July 8, 2014

Part 3 Technology Can Assist but Not Replace Smart Marketers th

Technology Can Assist, but Not Replace, Smart Marketers - This blog post is the third in our Data-Driven Marketer series. View the first and second posts. Read More >

Posted by Amit Varshneya on July 2, 2014

CROs Are From Mars and CMOs Are From Venus th

CROs Are From Mars and CMOs Are From Venus - Here are some recent headlines from well-known marketing publications: Read More >

Posted by Avanish Sahai on June 30, 2014

Part 2 The Need for Data Driven Organizations th

The Need for Data-Driven Organizations - This blog post is the second in our Data-Driven Marketer series. View the first post. Read More >

Posted by Amit Varshneya on June 26, 2014

Why Were Excited for Oracle Interact 2014 th

Why We're Excited for Oracle Interact 2014 - Demandbase is proud to be a Gold Sponsor at this year's Oracle Marketing Cloud Interact 2014 show in our hometown, San Francisco. Read More >

Posted by Jessica Fewless on June 25, 2014

Part 1 The Right Data not just Big Data th

Are you a Data-Driven Marketer? - The term "Big Data" has been thrown around a lot over the past five years, but what does it really mean for today's marketing teams? If collected in a meaningful... Read More >

Posted by Amit Varshneya on June 23, 2014