Pixel

Latest Posts

Sales and Marketing: Give Peace a Chance

Sales and Marketing: Give Peace a Chance - Last week, Demandbase held a workshop on account-based marketing at Content Marketing World. When it came time for Q&A, the vibe in the room transformed into that of a support group. Read More >

Posted by Rachel Balik on September 18, 2014

4 Reasons Why Content Marketing is Like Rock and Roll

4 Reasons Why Content Marketing is Like Rock and Roll - Cleveland, Ohio is famous for being the birthplace of rock and roll, but this past week, it proved that it's also becoming a hub for one of the coolest industries... Read More >

Posted by Rachel Balik on September 12, 2014

Got Data. Now What 4 Things to Do with Your Data Right Now th

Got Data. Now What? 4 Things to Do with Your Data Right Now - In the past year, there’s been an ongoing scramble to figure out what big data really means and how they can use it to impact their business processes. Read More >

Posted by Avanish Sahai on August 12, 2014

How to Survive a 1000 Traffic Increase and Live to Blog About It th

How to Survive a 1000% Traffic Increase (and Live to Blog About It) - Here at Demandbase, we’re justifiably proud of our software and systems. Hundreds of large companies depend on us for B2B data, delivered in real time, to drive the analytics and... Read More >

Posted by Nick Alesandro on August 8, 2014

3 Clever Ways B2B Marketers use Advertising to Drive Revenue th

3 Clever Ways B2B Marketers use Advertising to Drive Revenue - I am a data driven demand marketer at heart... demandgen is in my blood... so B2B display advertising historically was not a tactic I engaged... clicks... yawn... CPM... Read More >

Posted by Shari Johnston on July 25, 2014

Improving B2B Performance With Account Based Marketing th

Improving B2B Performance With Account-Based Marketing - The challenges for B2B marketers today are daunting. And although 60% of marketers will invest more in digital technology in the coming year, only 34% actually feel they are proficient... Read More >

Posted by Rachel Balik on July 22, 2014

What Is Cross Device Targeting for B2B th

What Is Cross-Device Targeting for B2B? - At Demandbase, we share industry news daily. Every now and then, an article or a post creates a wave of internal discussion. Read More >

Posted by Deepa Krishnan on July 15, 2014

So you want to personalize your B2B website th

So you want to personalize your B2B website? - It’s a no-brainer that high-quality, personalized content will make marketing work better, but only recently has it become a priority. Read More >

Posted by Jim Hopkins on July 10, 2014

The Double Edged Sword of Private Deals th

The Double-Edged Sword of Private Deals - Private deals give advertisers access to premium publishers’ inventory that may not be available on the open exchange. Inherent in premium publisher inventory is the promise of brand-safe environment for advertisers. Read More >

Posted by Anwar Mai on July 8, 2014

Part 3 Technology Can Assist but Not Replace Smart Marketers th

Technology Can Assist, but Not Replace, Smart Marketers - This blog post is the third in our Data-Driven Marketer series. View the first and second posts. Read More >

Posted by Amit Varshneya on July 2, 2014