Latest Posts

Why CPM and CTR Are Dead

Why CPM and CTR Are Dead - Campaign planning and campaign metrics go hand-in-hand, particularly because of the importance of CPM (cost per thousand impressions). Read More >

Posted by Rachel Balik on March 6, 2015

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Does Your Marketing Team Have Unfinished Business? - Anybody who’s ever had a “case of the Mondays” knows that movies parodying life at the office are sometimes the ones that make us laugh the hardest. Read More >

Posted by Rachel Balik on March 4, 2015

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What B2B Marketers Can Learn from The Dress - If you have an internet connection and working eyeballs, you’ve probably noticed that there's a big debate raging about whether a certain dress is blue and black or white and gold. Read More >

Posted by Rachel Balik on February 27, 2015

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Announcing the Demandbase Ace Awards - We have a tradition of highlighting winners at our Marketing Innovation Summit for B2B, such as Billy Beane and Martha Adams from Girl Rising. Read More >

Posted by admin on February 18, 2015

Acquia's Account-Based Marketing Mantra: We’re All in This Together

Acquia's Account-Based Marketing Mantra: We’re All in This Together - Talking to marketers about their relationship with Sales can be a bit like a therapy session. Read More >

Posted by Rachel Balik on February 10, 2015

Account-Based Marketing: Fad, Trend or Paradigm Shift?

Account-Based Marketing: Fad, Trend or Paradigm Shift? - One of the hardest parts about being a 5th grader (if I remember correctly) is looking around the classroom and feeling like in order to fit in, you need to... Read More >

Posted by Rachel Balik on February 4, 2015

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The B2B Advantage: Programmatic Ads and Account-Based Advertising - I had the honor of moderating a recent Advertising Age webinar that explored new developments in programmatic advertising, and how it can mesh with the B2B focus on Account-Based Marketing. Read More >

Posted by Christopher Hosford on January 26, 2015

Account-Based Marketing From a Sales Rep's Perspective

Account-Based Marketing From a Sales Rep's Perspective - Every January, I kick off my new year in a similar way. As an Enterprise Sales Rep, my focus turns towards reviewing my performance, finding opportunities for improvement and thinking... Read More >

Posted by Debe Rapson on January 23, 2015

The Secret to Loving Your Marketing Job th

The Secret to Loving Your Marketing Job - In numerous interactions with marketers around the country, I've heard time and time again how frustrating their relationships with sales can be. Read More >

Posted by Jessica Fewless on January 13, 2015

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What to Expect From Marketing Automation in 2015 - This week, DemandGen Report released their 2015 Marketing Automation Outlook Guide. They interviewed several industry thought leaders to talk about the big changes in 2014 and predictions for the coming year. Read More >

Posted by Rachel Balik on January 12, 2015