Latest Posts

 The Many Faces of Account-Based Marketing

The Many Faces of Account-Based Marketing - Account-Based Marketing (ABM) is becoming one of the more noteworthy trends in B2B marketing, perhaps because with the help of the right technology, it’s finally becoming more accessible and actionable. Read More >

Posted by Rachel Balik on March 25, 2015

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A Guide for B2B Marketing to Millennials - As a Millennial growing in my life and career, I have learned that sometimes change is a reality that is hard to face.  Saturday morning cartoons are gone, N’Sync is... Read More >

Posted by Chris Souza on March 19, 2015

Should B2B Marketers Explain “Why” or “What?”

Should B2B Marketers Explain “Why” or “What?” - As a product manager at Demandbase, I focus on bringing life to technology that’s purpose-built for B2B, which often means thinking extensively about the differences between B2B and B2C marketing. Read More >

Posted by Aaron Miller on March 17, 2015

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March Madness: Define Your B2B Marketing Brackets - With March Madness coming up next week, you’ve undoubtedly seen at least one email about participating in an NCAA tournament bracket. Read More >

Posted by Jay Tuel on March 12, 2015

Why CPM and CTR Are Dead

Why CPM and CTR Are Dead - Campaign planning and campaign metrics go hand-in-hand, particularly because of the importance of CPM (cost per thousand impressions). Read More >

Posted by Rachel Balik on March 6, 2015

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Does Your Marketing Team Have Unfinished Business? - Anybody who’s ever had a “case of the Mondays” knows that movies parodying life at the office are sometimes the ones that make us laugh the hardest. Read More >

Posted by Rachel Balik on March 4, 2015

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What B2B Marketers Can Learn from The Dress - If you have an internet connection and working eyeballs, you’ve probably noticed that there's a big debate raging about whether a certain dress is blue and black or white and gold. Read More >

Posted by Rachel Balik on February 27, 2015

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Announcing the Demandbase Ace Awards - We have a tradition of highlighting winners at our Marketing Innovation Summit for B2B, such as Billy Beane and Martha Adams from Girl Rising. Read More >

Posted by admin on February 18, 2015

Acquia's Account-Based Marketing Mantra: We’re All in This Together

Acquia's Account-Based Marketing Mantra: We’re All in This Together - Talking to marketers about their relationship with Sales can be a bit like a therapy session. Read More >

Posted by Rachel Balik on February 10, 2015

Account-Based Marketing: Fad, Trend or Paradigm Shift?

Account-Based Marketing: Fad, Trend or Paradigm Shift? - One of the hardest parts about being a 5th grader (if I remember correctly) is looking around the classroom and feeling like in order to fit in, you need to... Read More >

Posted by Rachel Balik on February 4, 2015