Meet the 2026 Demandbase GTM Impact Award winners
Celebrating the teams making an impact across go-to-market
Great go-to-market strategies matter when they deliver results.
That’s what the Demandbase GTM Impact Awards celebrate: customers finding better ways to grow pipeline, coordinate execution, put AI to work, and drive measurable business impact.
This year, six teams stood out for the strategies they put into action and the results that followed. Meet the 2026 winners and see what earned each team its award.
Growth Driver
Diane Lipik and the Actian team set out to make their account-based marketing (ABM) program more strategic and targeted around their highest-value accounts. Demandbase helped connect account intelligence with personalized experiences and coordinated advertising across the buyer journey.
Actian increased opportunities created after ad impressions by 468% and opportunities after ad clicks by 368%. Win rate also improved 32%, without additional headcount or media spend.
“With Demandbase, we have been able to significantly increase our campaign volume, ad and landing page variation, and overall campaign performance without increasing headcount or media spend, which is a huge win.”
Digital and Account-Based Marketing Director, Actian
Pipeline Leader
The Snowflake team wanted a more precise way to identify accounts with strong potential for acquisition outreach. They combined Demandbase engagement signals with internal AI-powered fit models to prioritize accounts based on fit and active buying signals.
The approach gave sales and marketing a focused quarterly target list. Those accounts converted to sales-qualified opportunities at 3x the rate of the broader account population.
“Demandbase's rich intent and engagement signals help us identify the highest-fit accounts and focus our efforts where they're most likely to convert.”
Principal, ABM Strategic Operations, Snowflake
GTM Alignment Champion
With 67,000 associates worldwide, ADP needed a shared approach that could connect teams around the same accounts and buying activity. The team evolved from ABM to account-based experience (ABX), creating a common GTM framework with Demandbase that brought sales and marketing together with revenue operations.
The new model increased target-account engagement by 26% and reduced average sales cycle length by nearly 60%. ABX office hours also reached 100% voluntary participation among sellers and BDRs, reflecting strong adoption across the organization.
“Demandbase helped position Marketing as a strategic GTM partner, extending its impact beyond campaign execution to include revenue growth, account engagement, and sales alignment.”
ABX Center of Excellence Director, ADP
AI Innovator
As TeamViewer launched TeamViewer ONE into a large and diverse market, its three-person ABM team needed a scalable way to focus on the accounts and buying groups most likely to convert.
The team used Demandbase AI to analyze account signals across more than 45 campaigns, sharpening account priorities and messaging. AI-generated intelligence briefs gave sales more context for outreach.
TeamViewer cut the time needed to create marketing-qualified account packages and account intelligence briefs by 67%, helping the team move from prioritization to personalized follow-up faster.
“There has not been a single week where we haven't relied on Demandbase AI to ask complex questions about our campaign segmentation.”
Team Lead, Marketing Operations, TeamViewer
Advertising Architect
Sumnima Sharma and the Case IQ team built a signal-led ABM advertising strategy designed to focus spend and sales attention on the right accounts. Demandbase engagement and intent signals worked alongside first-party data and predictive scores to guide advertising and surface high-priority accounts for BDR follow-up.
Case IQ applied the strategy to vertical expansion and competitor conquest, then extended it to previously lost opportunities.
From Q1 to Q2, target-account website visits increased 33% and deep engagement increased 74%, while quarterly ad spend stayed essentially flat. Ad clicks rose 21% over the same period.
“One of our biggest wins was increasing deep account engagement by 14 percentage points while keeping quarterly spend flat quarter-over-quarter.”
Senior Growth Marketing Manager, Case IQ
Time-to-Value Accelerator
Within weeks of implementing Demandbase, Form Health began turning previously anonymous website activity into actionable account intelligence. The Form Health team built a behavioral scoring model around account activity on the site, giving sales clearer visibility into interest and outreach priorities.
Within three months, page visits increased 300% and unique account engagement increased. The team quickly put that intelligence to work, helping sales prioritize accounts and tailor outreach based on the content each account was researching.
“Since implementing Demandbase, we've seen strong, consistent growth across every core engagement metric.”
Demand Generation Manager, Form Health
What this year’s winners have in common
Across every winning program, strong execution turned strategy into measurable impact. These teams used Demandbase in different ways to focus their efforts and turn buying activity into better business results.
Congratulations to Actian, Snowflake, ADP, TeamViewer, Case IQ, and Form Health on their 2026 GTM Impact Awards.
Explore the 2026 Demandbase GTM Impact Awards to learn more about this year’s winners.
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