Watch On Demand as Jon Miller, Chief Marketing and Product Officer at Demandbase, introduces Account-Based Experience, the next generation of ABM.
You’re always evolving in B2B, it’s time for your marketing strategy to keep up! Watch On Demand as Jon Miller, Chief Marketing and Product Officer at Demandbase, introduces Account-Based Experience, the next generation of ABM.
Account-Based Experience, or ABX, is a fundamental, customer-centric rethinking of how B2B companies go-to-market. ABX doesn’t invalidate Account-Based Marketing. It makes ABM stronger — by taking its best practices and adding the critical principles of Customer Experience (CX).
In this webinar, you’ll learn:
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Curious how ABM and Demandbase would work for you?