Account-Based Experience: The Next Generation of ABM

webinar

Account-Based Experience: The Next Generation of ABM

You’re always evolving in B2B, it’s time for your marketing strategy to keep up! Watch On Demand as Jon Miller, Chief Marketing and Product Officer at Demandbase, introduces Account-Based Experience, the next generation of ABM.

Account-Based Experience, or ABX, is a fundamental, customer-centric rethinking of how B2B companies go-to-market. ABX doesn’t invalidate Account-Based Marketing. It makes ABM stronger — by taking its best practices and adding the critical principles of Customer Experience (CX).

In this webinar, you’ll learn:

• The fundamentals of an Account-Based Experience strategy
• How you can turn your ABM strategy into an ABX strategy — and why you should
• How to align experiences to the account journey
• How to work with modern B2B buyers on their own terms