What’s “in” and “out” for ABM in 2024: Plays that help you grow and ones to leave behind

Elevate your ABM strategies and drive sustainable growth

Discerning between effective strategies and outdated practices is crucial for marketers aiming to drive growth in 2024.

Join us as we delve into essential ABM ‘plays’ that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.

Don’t miss out on this opportunity to elevate your ABM strategies and drive sustainable growth in 2024.

Key Takeaways:

• Understand which ABM plays are showing diminishing returns.

• Which data pieces to monitor when quantifying ROI on your ABM investments.

• Creative ABM plays that you can implement without investing significant resources.