What’s “in” and “out” for ABM in 2024: Plays that help you grow and ones to leave behind
Elevate your ABM strategies and drive sustainable growth
Discerning between effective strategies and outdated practices is crucial for marketers aiming to drive growth in 2024.
Join us as we delve into essential ABM ‘plays’ that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Don’t miss out on this opportunity to elevate your ABM strategies and drive sustainable growth in 2024.
Key Takeaways:
-
Understand which ABM plays are showing diminishing returns.
-
Which data pieces to monitor when quantifying ROI on your ABM investments.
-
Creative ABM plays that you can implement without investing significant resources.
Speakers
Tom Keefe
Principal GTM Expert, Demandbase
Jon Barcellos
Head of Solutions, Postal
Related content
Boardroom-ready AI for financial services marketing
March 31, 2026
How financial services leaders use disciplined, signal-led GTM to improve pipeline predictability and make board-ready revenue decisions.
Go London
April 14, 2026 — London & Virtual
Join us for a full day event designed for B2B marketing, sales, and revenue leaders who want to harness AI to stay ahead of change and lead the next era of go-to-market.
Funnel to fork
February 26 - March 25, 2026
Funnel to Fork is a global dinner series for senior marketing leaders that explores account based marketing, buying groups, and revenue alignment across the funnel.
Zen & the art of digital marketing
February 26, 2026 — Virtual
Join us for a virtual workshop for modern digital marketers looking to step back, reset, and learn how to build smarter, more efficient strategies for the year ahead.
We have updated our Privacy Notice. Please click here for details.