As easy as ABM: WalkMe’s journey to account-based success

ABM is, by nature, a much more personal and targeted approach to marketing. Every set of accounts will be unique, and the individuals and personas you’re trying to reach will each have their own set of characteristics to be navigated. So when you’re on the hunt for best practice, sometimes it can be difficult to work out exactly how to apply an example of best practice in your own organisation.

Hear from Mickael Bizouati, Marketing Operations Manager at WalkMe as he provides practical demonstrations of their global ABM programme including;

• How to get organisational buy-in
• Improving sales & marketing alignment
• Generating better quality pipeline