The future of pipeline: how marketing leaders are using AI to drive revenue

Marketing is about driving revenue growth. AI certainly has the potential to make a big impact on how demand gen teams and revenue-focused marketers deliver pipeline.

In this session, Dave Gerhardt and three top marketing leaders will share how they’re using AI to drive pipeline, what’s actually working to generate revenue, and how AI is changing the game for demand gen, sales alignment, and revenue efficiency.

You’ll hear how leading B2B brands are:

• Using AI to identify in-market buyers and accelerate deals
• Aligning marketing, sales, and ops around shared revenue goals
• Evolving their playbooks for a new era of pipeline accountability

Brought to you by Demandbase, this session features real stories and tactical insights from modern marketing leaders on what’s driving revenue right now and what’s coming next.