SMART Day Virtual SMART is Sales + Marketing Accelerating Revenue Together. Whether you’re in Sales or Marketing, our SMART Day Virtual event will bring you exclusive content that’s going to improve your Go-to-Market strategy. Watch our SMART content to: Walk away with actionable tips from our customers, Thales, Fivetran, AVEVA, and Egress Technologies as they share their GTM success stories Learn from Carlos Doughty, CEO & Founder of LXA, as he shares the state of martech and marketing operations Gain valuable insights from sales and marketing leaders at Reachdesk, Sales Confidence and Unreal Digital Group View on demand Speakers Andrei Zinkevich Co-founder Fullfunnel.io Andrei Zinkevich Co-founder Fullfunnel.io Andrei Zinkevich, Co-founder Fullfunnel.io Kelly Hopping CMO Demandbase Kelly Hopping CMO Demandbase Kelly Hopping, CMO, Demandbase Vladimir Blagojević Co-founder Fullfunnel.io Vladimir Blagojević Co-founder Fullfunnel.io Vladimir Blagojević, Co-founder Fullfunnel.io John Eitel CRO Demandbase John Eitel CRO Demandbase John Eitel, CRO, Demandbase James Ski CEO & Founder Sales Confidence James Ski CEO & Founder Sales Confidence James Ski, CEO & Founder, Sales Confidence Carlos Doughty CEO, Founder & Course Instructor LXA Carlos Doughty CEO, Founder & Course Instructor LXA Carlos Doughty, CEO, Founder & Course Instructor at LXA Paul Gibson VP International Demandbase Paul Gibson VP International Demandbase Paul Gibson, VP International, Demandbase Noelle Reno Global Director of Marketing and Business Development SmartMedia Technologies Noelle Reno Global Director of Marketing and Business Development SmartMedia Technologies Noelle Reno, Global Director of Marketing and Business Development, SmartMedia Technologies Beth Doherty Account Based Marketing Specialist Fivetran Beth Doherty Account Based Marketing Specialist Fivetran Beth Doherty, Account Based Marketing Specialist, Fivetran Mark Wright Director of Marketing and Sales Operations Egress Software Technologies Mark Wright Director of Marketing and Sales Operations Egress Software Technologies Mark Wright, Director of Marketing and Sales Operations, Egress Software Technologies Matthew Cheeseman Senior Solutions Consultant Demandbase Matthew Cheeseman Senior Solutions Consultant Demandbase Matthew Cheeseman, Senior Solutions Consultant, Demandbase Dominic Burton BDR Manager EMEA Egress Software Technologies Dominic Burton BDR Manager EMEA Egress Software Technologies Dominic Burton, BDR Manager EMEA, Egress Software Technologies Alex Olley Co-Founder, Chief Revenue Officer Reachdesk Alex Olley Co-Founder, Chief Revenue Officer Reachdesk Alex Olley, Co-Founder, Chief Revenue Officer, Reachdesk Elsa Toutlemonde Global Demand Generation & ABM Manager Thales Elsa Toutlemonde Global Demand Generation & ABM Manager Thales Elsa Toutlemonde, Global Demand Generation & ABM Manager, Thales James Sudworth VP Growth Marketing Egress Software Technologies James Sudworth VP Growth Marketing Egress Software Technologies James Sudworth, VP Growth Marketing, Egress Software Technologies Isaac Atashkar Regional Manager, Sales Demandbase Isaac Atashkar Regional Manager, Sales Demandbase Isaac Atashkar, Regional Manager, Sales, Demandbase Tom Keefe Senior Director Marketing Operations Demandbase Tom Keefe Senior Director Marketing Operations Demandbase Thomas Keefe, Senior Director Marketing Operations, Demandbase Ben Lee PR and Content Manager Bidwells Ben Lee PR and Content Manager Bidwells Ben Lee, PR and Content Manager, Bidwells Andrew Reed Director - Account Based Marketing Programs AVEVA Andrew Reed Director - Account Based Marketing Programs AVEVA Andrew Reed, Director - Account Based Marketing Programs, AVEVA Louis Simmons Account Specialist - SDR: International MM+Enterprise Demandbase Louis Simmons Account Specialist - SDR: International MM+Enterprise Demandbase Louis Simmons, Account Specialist - SDR: International MM+Enterprise, Demandbase Leanne Chescoe Marketing Director EMEA Demandbase Leanne Chescoe Marketing Director EMEA Demandbase Leanne Chescoe, Marketing Director EMEA, Demandbase Lynsey Barron President Unreal Digital Group Lynsey Barron President Unreal Digital Group Lynsey Barron, President, Unreal Digital Group Jay Tuel VP Sales Development & Productivity Demandbase Jay Tuel VP Sales Development & Productivity Demandbase Jay Tuel, VP Sales Development & Productivity, Demandbase Alex Jenvey Account Executive Demandbase Alex Jenvey Account Executive Demandbase Alex Jenvey, Account Executive, Demandbase SMART Day Virtual dives deep into go-to-market best practices, providing invaluable insights and strategies tailored specifically for sales and marketing professionals. You’ll walk-away armed with the tools, strategies and insights needed to crush your goals. Get tips on how to spot in-market opportunities Find out how to eliminate wasted ad spend Strategies on better sales & marketing alignment Marketing Track Timing Topic Speaker Suitable for: 25 Minutes From Hand-off to ‘Orchestrated Team’: Using Data to Align Sales & Marketing Kelly Hopping, CMO & John Eitel, CRO at Demandbase Demand Generation, Marketing Operations, Digital Marketing, Revenue Marketing, SDRs, Sales Leaders, Account Executives 20 Minutes Industry Keynote: Full-funnel ABM. How to develop a holistic ABM and demand generation model aligned with the buyer journey. Andrei Zinkevich & Vladimir Blagojevic, co-founders Full Funnel.io Demand Generation, Marketing Operations, Digital Marketing, Sales Operations 20 Minutes The State of MarTech Carlos Doughty, CEO, Founder & Course Instructor LXA Marketing Operations, Sales Operations, Revenue Operations 15 Minutes Growthbusters Panel: Revolutionising B2B Growth Strategies Matt Cheeseman,Senior Sales Consultant, Demandbase Isaac Atashkar, Account Executive, Demandbase Leanne Checoe, Marketing Director EMEA, Demandbase Demand Generation, Marketing Operations, Digital Marketing, Revenue Marketing, SDRs, Sales Leaders, Account Executives 25 Minutes Panel: Demystifying and reducing the fear of AI within B2B Hosted by Lynsey Barron, Managing Director UK & EMEA, Unreal Digital Group Noelle Reno, Global Director of Marketing and Business Development, SmartMedia Technologies Ben Lee, PR and Content Manager, Bidwells Louis Simmons, SDR International, Demandbase Demand Generation, Marketing Operations, Digital Marketing, Revenue Marketing, SDRs, Sales Leaders, Account Executives 30 Minutes Panel Session - How Modern Marketers are Making their Mark Alex Olley, Co-Founder, Chief Revenue Officer Reachdesk Elsa Toutlemonde, Global Demand Generation & ABM Manager, Thales Beth Doherty, Account Based Marketing Specialist Fivetran Demand Generation, Marketing Operations, Digital Marketing, Revenue Marketing 20 Minutes Better Data, Better Marketing: How to Win with Account Intelligence Tom Keefe, Snr. Director, Marketing Operations, Demandbase Marketing Operations, Sales Operations, Revenue Operations 20 Minutes Undercover sales: using intent to convert leads Mark Wright, Director of Marketing and Sales Operations, Egress Technologies James Sudworth VP Growth Marketing, Egress Technologies Dominic Burton BDR Manager EMEA, Egress Technologies Demand Generation, Marketing Operations, Digital Marketing, Revenue Marketing, SDRs, Sales Leaders, Account Executives 20 Minutes Navigating the Changing Landscape: Innovations in B2B Marketing Andrew Reed, Global Account Based Marketing Director at AVEVA Demand Generation, Marketing Operations, Digital Marketing, Revenue Marketing Sales Track Timing Topic Speaker Suitable for: 25 Minutes From Hand-off to ‘Orchestrated Team’: Using Data to Align Sales & Marketing Kelly Hopping, CMO & John Eitel, CRO at Demandbase Demand Generation, Marketing Operations, Digital Marketing, Revenue Marketing, SDRs, Sales Leaders, Account Executives 20 Minutes Daily Habits for effective sales success James Ski, CEO, Sales Confidence SDRs, Sales Leaders, Account Executives 15 Minutes Growthbusters Panel: Revolutionising B2B Growth Strategies Matt Cheeseman,Senior Sales Consultant, Demandbase Isaac Atashkar, Account Executive, Demandbase Leanne Checoe, Marketing Director EMEA, Demandbase Demand Generation, Marketing Operations, Digital Marketing, Revenue Marketing, SDRs, Sales Leaders, Account Executives 25 Minutes Panel: Demystifying and reducing the fear of AI within B2B Hosted by Lynsey Barron, Managing Director UK & EMEA, Unreal Digital Group Noelle Reno, Global Director of Marketing and Business Development, SmartMedia Technologies Ben Lee, PR and Content Manager, Bidwells Louis Simmons, SDR International, Demandbase Demand Generation, Marketing Operations, Digital Marketing, Revenue Marketing, SDRs, Sales Leaders, Account Executives 30 Minutes Forms are Dead: How to re-engage leads who don’t fill out forms Paul Gibson VP International & Alex Jenvey, Account Executive at Demandbase SDRs & Account Executives 30 Minutes Amplifying SDR & AE Productivity Paul Gibson, VP International & Jay Tuel, VP Sales Development & Productivity at Demandbase SDRs, Sales Leaders, Account Executives 20 Minutes Undercover sales: using intent to convert leads Mark Wright, Director of Marketing and Sales Operations, Egress Technologies James Sudworth VP Growth Marketing, Egress Technologies Dominic Burton BDR Manager EMEA, Egress Technologies Demand Generation, Marketing Operations, Digital Marketing, Revenue Marketing, SDRs, Sales Leaders, Account Executives SMART Day Sponsors Want to see Demandbase One™, the Smarter Go-to-Market™ platform, in action? 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