GTM partners analyst hour: Redefining the ROI of ABM
Prove the ROI of Account-Based Marketing
Watch the GTM Partners Analyst Hour to learn how you can measure and prove the ROI of account-based marketing (ABM).
Led by Lindsay Cordell, Senior GTM Analyst at GTM Partners, and joined by Moira van den Akker, Director of Enterprise Marketing at Demandbase, and Hillary Carpio, Senior Director of ABM at Snowflake, together they shared real examples as well as their takes on how to make your ABM strategy the most impactful.
Speakers
Lindsay Cordell
Senior GTM Analyst,GTM Partners
Moira van den Akker
Director of Enterprise Marketing,Demandbase
Hillary Carpio
Senior Director of ABM, Snowflak
Related content
Unveiling the B2B AI GTM report: Benchmarks for a new era
March 24, 2026
Discover B2B AI GTM benchmarks for pipeline, buying groups, win rates, and more. Join our webinar to get data-backed insights and an actionable checklist.
Boardroom-ready AI for financial services marketing
March 31, 2026
How financial services leaders use disciplined, signal-led GTM to improve pipeline predictability and make board-ready revenue decisions.
Go London
April 14, 2026 — London & Virtual
Join us for a full day event designed for B2B marketing, sales, and revenue leaders who want to harness AI to stay ahead of change and lead the next era of go-to-market.
The propensity playbook
April 15, 2026
Discover B2B AI GTM benchmarks for pipeline, buying groups, win rates, and more. Join our webinar to get data-backed insights and an actionable checklist.
We have updated our Privacy Notice. Please click here for details.