One data set, one customer journey
One of the most insightful findings from our latest research on ”Uncovering the Truth About Account-Based Strategies in Europe”, was that B2B leaders cited the common challenge of fragmentation caused by data silos, disconnected systems, channels, processes and teams. As such, they struggle to see accounts clearly and engage them effectively.
This emphasizes the need for B2B organisations to change their approach.
Join ABM experts from Demandbase, Infinityn and AVEVA as they explain how to get a clear, holistic view of your accounts and buying teams, and see what matters most to them.
Speakers
Leanne Chescoe
Senior Manager EMEA Marketing, Demandbase
Kate Varvedo
Head of Marketing, Infinityn International
Hasti Aghakouchak
Account-Based Marketing Lead, Infinityn International
David Toh
Global Account Based Marketing Leader,AVEVA
Madhu Krishnamoorthy
Sr. Manager - Account Based Marketing, AVEVA
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