Maximizing marketing efforts: Benefits of personalizing online experience
Personalize your client’s online experience and build more trust and value into every interaction, resulting in a faster time to investment.
Demandbase Director of Financial Services Product Marketing, Tara Quehl, is joined by Lee Zucker, Global Head of GTM & Revenue Strategy at Drift and Kate Marx, VP, Head of Digital Training and Transformation Program Management at State Street Global Advisors to discuss how to shift your marketing efforts towards a digital-first client experience.
Speakers
Tara Quehl
Director, Financial Services Product Marketing, Demandbase
Lee Zucker
Global Head of GTM & Revenue Strategy, Drift
Kate Marx
VP, Head of Digital Training and Transformation Program Management, State Street Global Advisors
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