Mastering Account Based AI
Your roadmap to smarter, faster, AI-powered revenue wins.
Explore how AI is transforming account-based marketing and sales. Hear insights from new research, learn from real customer success stories, and see how Demandbase is leading the AI revolution to win smarter and drive measurable results.
Event Details
Date: Tuesday, November 18, 2025
North America: 10:00 AM – 12:00 PM PT
Europe: 1:00 PM – 3:00 PM GMT
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10:00 AM
AI and the Modern Buyer: How B2B Decisions Are Made Today
Today’s buyers are informed, cautious, and collaborative, expecting vendors to anticipate their needs before they engage. This session shares insights from the latest State of the B2B Buyer Report on how GTM teams can close the preparation gap, build trust, and turn complexity into revenue. -
10:30 AM
Redefining Account-Based Marketing in the Age of AI
The convergence of AI and ABM marks a new era where data-driven precision transforms how revenue teams win. Based on proprietary survey research, this session uncovers the emerging trends shaping the future of go-to-market and what leaders must do now to stay ahead. -
11:00 AM
Leading the AI Transformation: A Conversation with Demandbase
In this candid Q&A, Demandbase’s VP of Product Marketing and new VP of AI share why the company is uniquely positioned to redefine account-based marketing in the age of artificial intelligence. Hear firsthand how Demandbase is innovating at the intersection of AI, data, and go-to-market strategy to help B2B organizations win smarter and faster. -
11:30 AM
Customer Spotlight: Thoughtworks
See account-based AI in action.
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1:00 PM
AI and the Modern Buyer: How B2B Decisions Are Made Today
Today’s buyers are informed, cautious, and collaborative, expecting vendors to anticipate their needs before they engage. This session shares insights from the latest State of the B2B Buyer Report on how GTM teams can close the preparation gap, build trust, and turn complexity into revenue. -
1:30 PM
Redefining Account-Based Marketing in the Age of AI
The convergence of AI and ABM marks a new era where data-driven precision transforms how revenue teams win. Based on proprietary survey research, this session uncovers the emerging trends shaping the future of go-to-market and what leaders must do now to stay ahead. -
2:00 PM
Leading the AI Transformation: A Conversation with Demandbase
In this candid Q&A, Demandbase’s VP of Product Marketing and new VP of AI share why the company is uniquely positioned to redefine account-based marketing in the age of artificial intelligence. Hear firsthand how Demandbase is innovating at the intersection of AI, data, and go-to-market strategy to help B2B organizations win smarter and faster. -
2:30 PM
Customer Spotlight: Thoughtworks
See account-based AI in action.
Speakers
Sponsors
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